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Sports marketing

  • Qatar tightens grip on elite padel with takeover of rival Spanish-owned circuit

    August 24, 2023

    Qatar Sports Investments, the owner of French football champions Paris Saint-Germain, has confirmed its takeover of the World Padel Tour.  The move concludes around 18 months of wrangling over control of the fast-growing sport at elite level, following the launch of QSI’s rival Premier Padel circuit. It will see Premier Padel become the main tour [...]

  • Why Harry Kane’s lifetime contract with Skechers is no average football boot deal

    August 22, 2023

    “Own it, own who you are and own what you want to achieve.” That was the main message that Harry Kane wanted fans to take when announcing his lifetime partnership with Skechers, as the footwear company joined the likes of Castore as disruptors in a sportswear sector long dominated by Adidas, Nike and Puma. The [...]

  • Manchester United to let Mason Greenwood leave after backlash over possible return

    August 21, 2023

    Manchester United have reached agreement with Mason Greenwood to leave the club after concluding an investigation into claims of attempted rape and assault. England striker Greenwood was suspended by the Premier League club in January 2022 after images and video relating to the alleged victim emerged online.  Prosecutors dropped the case earlier this year after [...]

  • Nike still won’t sell England goalkeeper shirt despite Mary Earps’ World Cup heroics

    August 21, 2023

    Nike has resisted calls to put an England goalkeeper shirt on sale in the near future despite Mary Earps and the Lionesses’ success in reaching the Women’s World Cup final. The sportswear giant has attracted criticism from fans and players for not producing a replica of Earps’s kit following her World Cup heroics, despite selling [...]

  • Lionesses shirt sales surge 700 per cent ahead of Women’s World Cup final

    August 17, 2023

    The Lionesses’ success at the Women’s World Cup has seen sales on England shirts and other merchandise rocket by more than 700 per cent, new consumer data has revealed. Online sales soared by 710 per cent above average daily levels on Wednesday in the aftermath of England’s 3-1 semi-final victory over Australia, according to figures [...]

  • Ed Warner: Lionesses bonus row will rear its head again after Women’s World Cup

    August 17, 2023

    Ed Warner on why the FA could face a public broadside from the Lionesses after the Women’s World Cup, this week’s World Athletics Championships in Hungary and Team GB’s selection policy. Within 24 hours of winning the Davis Cup for the first time in almost eight decades, Andy Murray and his Great Britain team captain [...]

  • Australia v England: 2023 Women’s World Cup sees major rise in female gamblers

    August 16, 2023

    As England take on Australia in the Women’s World Cup semi-final this morning, new gambling data reveals that more women are betting on football. Bookmakers Ladbrokes and Coral report that 21 per cent of bets on England’s group stage games were made by women, up from 13 per cent at the last Women’s World Cup [...]

  • Dorking on the rise: Wanderers boss on investing in Championship dream

    August 14, 2023

    The National League has long been the gateway to English football’s professional divisions and has recently been at the centre of an international portrayal of the beautiful game. Wrexham’s promotion from the division – which this season spans Fylde to Southend, Gateshead to Eastleigh – was documented in a series commissioned by their celebrity owners [...]

  • Bloomsbury Football: Why Nike and Kier Starmer love London ‘coaching for all’ charity

    July 26, 2023

    Bloomsbury Football founder and CEO Charlie Hyman on the London-focused charity’s rapid rise, attracting support from Nike and Kier Starmer, and their plans for further expansion. Charlie Hyman was still a schoolboy when he got his first taste of football coaching, collecting cones for his younger brother’s team in a local park. “I thought I [...]

  • England footballers probed by advertising watchdog over promotion of Supreme CBD

    July 25, 2023

    Three former England footballers are the subject of investigation by the Advertising Standards Authority over their promotion of CBD products. Ex-internationals Paul Merson, Chris Kirkland and Alan Thompson have collectively posted almost 200 tweets about the Supreme CBD brand. The CAP Code, which applies to influencer marketing, requires anyone promoting a brand on social media [...]

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