The making of Chris Kamara: How ex-footballer went from lads and dads’ hero to prime time national treasure November 27, 2020 As a football player and later a manager, Chris Kamara forged a successful if, by some standards, unspectacular career in an unfashionable era. England recognition never arrived, and his biggest victories came outside a top division that had not yet become the millionaires’ playground of today. More than two decades since he left the game, [...]
How to stage a limited capacity match in the Covid era, from socially distanced seating to ordering drinks November 25, 2020 Sports clubs across England are preparing to host limited-capacity events when lockdown ends next week, but Harlequins are one step ahead. The Premiership rugby club had 2,800 at their home, The Stoop, for a match against Bath in early September, as part of a nationwide pilot scheme. Here, Adrian Wells, chief marketing officer at Harlequins, [...]
‘Cultural relevance’ is the key to brands connecting with Generation Z sport fans October 28, 2020 ‘Cultural relevance’ is a phrase increasingly being discussed in boardrooms of brands and advertising agencies across the world. As reaching Gen Z becomes more important every year, the need to go beyond traditional marketing and connect with the values and beliefs of this audience is now vital. At Ear to the Ground, we know that [...]