The real Guinness Six Nations showdown is happening in the pub Sport Business As the Guinness Six Nations kicks off, Britain will do what it does best: argue about referees, over-analyse scrums, and drink a respectable amount of beer. And while the games unfold on the pitch, another contest will play out in pubs, feeds and group chats across the country. For beer brands, live sport remains one […]
Leicester City’s points deduction shows the tail doesn’t always wag the dog Sport Business The Premier League’s victory over Leicester City shows that clubs can’t lose money with impunity, but is it one battle in a much bigger war, writes Aaryaman Banerji. Every ruling tells a story. And so it is that English football has become something of an anthology. This week’s verdict by a three-man independent commission, finding that Leicester City had breached EFL Profit and […]
Two top flight clubs in same league to be owned by same firm after major sport decision Sport Business Two top flight sporting clubs in the same league are set to be owned by the same private stakeholder after a major decision was made in Cardiff. United Rugby Championship teams Ospreys and Cardiff will be owned by the same firm, Y11, after the Welsh Rugby Union agreed to sell their holding in the Cardiff […]
Sussex CCC forced to prove financial stability after ECB loan Sport Business Sussex County Cricket Club will need to prove their financial stability to the England and Wales Cricket Board after entering into an agreement with cricket’s governing body. The three-year financial framework agreement will see the county receive a points deduction ahead of the 2026 season, a suspended fine of £100,000, and a further suspended points […]
The real Guinness Six Nations showdown is happening in the pub Sport Business As the Guinness Six Nations kicks off, Britain will do what it does best: argue about referees, over-analyse scrums, and drink a respectable amount of beer. And while the games unfold on the pitch, another contest will play out in pubs, feeds and group chats across the country. For beer brands, live sport remains one […]
Williams F1 adds banking giant to partner roster ahead of pivotal season Sport Business Banking giant BNY has joined Williams F1’s suite of blue-chip sponsors as the team steps up preparations for the 2026 season. As part of the partnership, BNY’s branding will be emblazoned on the kit of drivers Alex Albon and Carlos Sainz, and the bargeboards, chassis top and halo of the team’s FW48 car. The New […]
Why authenticity is key to US sport succeeding in Europe Sport Business The NBA London 2026 game is not another overseas exhibition. It is the clearest signal yet that US sports leagues are no longer treating Europe as a touring destination, but as a long-term growth market with serious commercial intent. And that shift matters. The window to engage early with the next generation of global sports […]
LIV Golf lands Rolex partnership in major boost ahead of fifth season Sport Business LIV Golf has struck another blow in its battle for mainstream recognition by securing the backing of one of the sport’s biggest sponsors, Rolex. The luxury watch brand, which already has deals with the leading men’s and women’s majors, tours and both the Ryder and Solheim Cups, has become an official partner of the LIV […]
Broncos owner Lockyer: Being on BBC means we’re a club of topic Sport Business The rebirth of London Broncos will take its next step this weekend when their match against Super League club Bradford Bulls is shown on the BBC. The Challenge Cup is seen as a target for the only major rugby league club south of Warrington, who last year were purchased by NRL rugby league legend Darren […]