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      Burnley axe main sponsor Finotive after just six weeks and promote Vertu to shirt

      Smiling man in Burnley FC kit with Finotive One sponsor, arms outstretched, on a football pitch with stadium stands behind.

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Sport

News, features and opinion on sport and the business of sport.
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Sport business

  • Burnley axe main sponsor Finotive after just six weeks and promote Vertu to shirt

    Sport Business

    Burnley have announced car seller Vertu as their main sponsor after terminating a recent deal with trading platform Finotive just hours before the start of the new Championship season. Finotive was announced as Burnley’s front-of-shirt partner in early July but the club confirmed this morning that the deal had been scrapped after just six weeks […]

    Smiling man in Burnley FC kit with Finotive One sponsor, arms outstretched, on a football pitch with stadium stands behind.
  • Football finance experts urge caution over Premier League + price promotion

    Sport Business
    Premier League trophy on display at a stadium with spectators in the background
  • KSI to stream Dagenham and Redbridge games to his 19m YouTube followers

    Sport Business
    KSI with dreadlocks and a white bandana, smiling with an open mouth, red stadium seats blurred in background.
  • Reading FC bidder banned by financial watchdog for forging £170m bond portfolio

    Sport Business
  • Ticket price hikes proof Wales Rugby Union is tone deaf to loyal fan concerns

    Sport Business
  • Pre-season tours: Inside the economics of football’s summer money-spinners

    Sport Business

Football

  • Burnley axe main sponsor Finotive after just six weeks and promote Vertu to shirt

    Sport Business

    Burnley have announced car seller Vertu as their main sponsor after terminating a recent deal with trading platform Finotive just hours before the start of the new Championship season. Finotive was announced as Burnley’s front-of-shirt partner in early July but the club confirmed this morning that the deal had been scrapped after just six weeks […]

    Smiling man in Burnley FC kit with Finotive One sponsor, arms outstretched, on a football pitch with stadium stands behind.
  • Football finance experts urge caution over Premier League + price promotion

    Sport Business
    Premier League trophy on display at a stadium with spectators in the background
  • KSI to stream Dagenham and Redbridge games to his 19m YouTube followers

    Sport Business
    KSI with dreadlocks and a white bandana, smiling with an open mouth, red stadium seats blurred in background.
  • Reading FC bidder banned by financial watchdog for forging £170m bond portfolio

    Sport Business
  • Pre-season tours: Inside the economics of football’s summer money-spinners

    Sport Business
  • Where Mbappe will go if he breaks up with Nike

    Sport Business

City AM Football Power List

  • City AM Football Power List 2026: Who really runs the world’s most popular sport?

    Sport Business

    The City AM Football Power List seeks to answer a simple question: ahead of the 2026 World Cup, who really runs the planet’s favourite sport? To answer it, we assembled a panel of experts from across the sports industry and picked their brains for nominations and, ultimately, a top 25. You can read more about […]

    Prominent figures featured on the Powerlist, highlighting influential leaders in business and innovation for 2023
  • Fifa boss Infantino pips PSG chief Al-Khelaifi in City AM Football Power List

    Sport Business
    High-rise cityscape view with modern skyscrapers under a clear blue sky, reflecting urban growth and architectural develop...
  • City AM Football Power List explained: What it is, who judges it and how ranking works

    Sport Business
    Unfortunately, I cannot provide the alt text without additional context about the articles content or the images visual de...

Rugby union

  • Ticket price hikes proof Wales Rugby Union is tone deaf to loyal fan concerns

    Sport Business

    Earlier this month the Wales Rugby Union announced ticket price hikes for the Six Nations and if nothing else it is utterly tone deaf. Over the Severn Bridge the sport is in turmoil, with regions fighting for their lives not only because of difficult macroeconomic factors but because their own governing body is actively trying […]

    Aerial view of Cardiff city, Principality Stadium, and surrounding buildings under a blue sky
  • Exclusive: Rugby League monitoring Henry Pollock amid £1m Hearn wage demands

    Sport Business
    A young man with blonde hair and a dark shirt, clenching his fist and smiling, likely celebrating or cheering.
  • Champions Cup rugby team hacked in ransom attack with player data at risk

    Sport Business
    Rugby player in a pink uniform running with the ball, pursued by an opponent in a black jersey.

Cricket

  • Meet the 33-year-old British former IPL boss changing Indian basketball

    Sport Business

    Ahead of the launch of the Indian Basketball League, City AM sat down with the 33-year-old Brit tasked with taking on cricket and kabaddi Jake Lush McCrum is not your run-of-the-mill sports executive. Despite being just 33, the Brit is nearly a decade into senior leadership in sport. But he hasn’t worked his way up […]

    Young cricket player in pink and blue uniform with Rajasthan Royals helmet batting during a match.
  • Financial gap between Hundred host counties and others widening, report warns

    Sport Business
    A male cricketer in an orange and black uniform looks concerned during a match, surrounded by other players.
  • Mega-rich Hundred franchise owners in London for start of competition

    Sport Business
    GettyImages 2216312615: Business professionals collaborating in a modern office environment.

Sport Opinion

  • Could Burnham be the answer to free-to-air sport for all?

    Sport Business

    With Andy Burnham set to be the next Prime Minister, Alan Sendorek assesses how his approach to broadcasting sport may differ from Sir Keir Starmer’s. Sir Keir Starmer – the country’s most powerful Arsenal fan – last month joined the Football Supporters Association in calling on TNT Sports to make the Champions League final available […]

    Getty Images logo on a digital screen, symbolizing media and stock photography in a business news context
  • Woods to McIlroy: How Tiger Slam at Masters reshaped economics of sport

    Sport Business
    Breaking news event scene with diverse crowd, journalists, and cameras capturing the action in a bustling urban setting
  • Elior Champ Rugby deal may be good for clubs, but what’s the point?

    Sport Business
    GettyImages 2215412924 shows a bustling cityscape with modern skyscrapers under a clear blue sky, highlighting urban devel...

Formula 1

  • Inside Formula 1’s £10,000 hospitality ticket on the back of a moving lorry

    Sport Business

    Formula 1 is expanding the roll-out of a £10,000-per-head hospitality experience which allows VIPs to dine on the track aboard a “travelling dining room”. The Out Lap kicked off in Spa before the summer break but will continue in Zandvoort, Monza and Madrid after a sell-out in Belgium as part of the mega-deal between Formula […]

    Black Formula 1 hospitality truck driving on a race track at dusk, bright lights and sponsor banners visible.
  • Will Formula 1 need to refund sponsors for cancelled Middle East races?

    Sport Business
    Max Verstappen in a Red Bull Racing cap and team shirt, looking contemplative with hands under his chin.
  • Europe to host Formula 1 finale if Iran war scuppers Qatar and Abu Dhabi plans

    Sport Business
    Night race at Bahrain International Circuit with brightly lit tower, grandstands, and F1 cars on track.

Basketball

  • Trump-linked Kushner and ex-Disney boss to buy £9bn LA Lakers from Chelsea co-owner

    Sport Business

    Josh Kushner, the Donald Trump-linked figure at the centre of the Fifa sell-off row, is to buy NBA’s LA Lakers from Chelsea co-owner Mark Walter in a £9bn deal. Walter purchased the Lakers for £7.4bn in October last year but is set to see a bumper return on his investment when Kushner – brother to […]

    Luka Dončić in a purple Lakers jersey with number 77, smiling on a basketball court
  • Meet the 33-year-old British former IPL boss changing Indian basketball

    Sport Business
    Young cricket player in pink and blue uniform with Rajasthan Royals helmet batting during a match.
  • London Sports Festival’s 3×3 Basketball Court Scores Early Success with Basketball England Takeover

    Partner
    Kids playing basketball at a pop-up court in London, with the Monument to the Great Fire visible.

Golf

  • Ryder Cup adds financial services firm to global sponsorship roster

    Sport Business

    The Ryder Cup has beefed up its partner portfolio ahead of next year’s event, signing a deal with an Irish-founded financial services firm. Stripe has become a worldwide partner for the next two editions of the intercontinental golf competition – held at Ireland’s Adare Manor in 2027 and Minnesota’s Hazeltine in 2029 – in a […]

    Golfer Shane Lowry celebrating a successful putt on the green with a fist pump and an intense expression.
  • Starmer took sport freebies worth tens of thousands of pounds while PM

    Sport Business
    Getty Images logo on a digital screen, symbolizing media content and stock photography for news and business platforms
  • Sushidog investor pumps seven-figure sum into golf sim brand ahead of Open

    Sport Business
    TeeGo 27 electric scooter launch featuring sleek design and advanced technology in a modern urban setting

Rugby League

  • Exclusive: Rugby League monitoring Henry Pollock amid £1m Hearn wage demands

    Sport Business

    Henry Pollock could find himself at the centre of a rugby bidding war with top flight league clubs monitoring the union star amid uncertainty over his future, City AM can reveal. The 21-year-old flanker has emerged as one of England rugby’s most popular players, earning a reported £150,000 per year at Prem Rugby champions Northampton […]

    A young man with blonde hair and a dark shirt, clenching his fist and smiling, likely celebrating or cheering.
  • London Broncos: Automatic Super League promotion not off table

    Sport Business
    Two businessmen, one with a beard, in a meeting room with a red and blue digital display in the background.
  • SailGP, rugby and PJL: Inside the new £50m budget sporting asset class

    Sport Business
    Getty Images logo on a digital screen, representing media and stock photography in a business news context

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