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Sports marketing

  • City Giving Day: Central London Alliance’s Guinness World Record Title Attempt

    September 7, 2023

    In a city that’s known for its fast-paced business world, iconic landmarks, and vibrant culture, a remarkable event is set to take place that will not only make history but also underline the spirit of community and philanthropy that thrives within the heart of London. On the 25th and 26th of September, the Central London [...]

  • Ed Warner: Will this really be the best Rugby World Cup ever?

    September 7, 2023

    Are you ready for the best ever Rugby World Cup? A tournament for the ages? Two phrases that would best be banned, argues Ed Warner.

  • Lessons for sponsors from sport’s biggest summer of protests since the suffragettes

    August 29, 2023

    Sport sponsors need to be clear on what they stand for – not just what they stand next to – if they are to avoid blowback from protests, says marketing expert Matt Readman. This has been the most disrupted summer of sport for over a century. The pitches, courses and tracks of the UK now [...]

  • World Rugby streaming service to make all World Cup games available everywhere

    August 25, 2023

    World Rugby has announced the launch of RugbyPass TV, a new streaming platform that will ensure live coverage of every game at the Rugby World Cup is available everywhere. British-based rugby fans will be able to follow the tournament in full on ITV’s channels, but in territories without blanket broadcast coverage the games will be [...]

  • Nike to sell Mary Earps England goalkeeper shirt after caving in to fan demands

    August 24, 2023

    A limited number of replica Mary Earps goalkeeping shirts are finally being made available to buy by England kit manufacturer Nike. Earps had said prior to the World Cup it was “hugely disappointing and very hurtful” that the replica kits were not available to purchase. Calls for Nike to put things right have grown louder [...]

  • Qatar tightens grip on elite padel with takeover of rival Spanish-owned circuit

    August 24, 2023

    Qatar Sports Investments, the owner of French football champions Paris Saint-Germain, has confirmed its takeover of the World Padel Tour.  The move concludes around 18 months of wrangling over control of the fast-growing sport at elite level, following the launch of QSI’s rival Premier Padel circuit. It will see Premier Padel become the main tour [...]

  • Why Harry Kane’s lifetime contract with Skechers is no average football boot deal

    August 22, 2023

    “Own it, own who you are and own what you want to achieve.” That was the main message that Harry Kane wanted fans to take when announcing his lifetime partnership with Skechers, as the footwear company joined the likes of Castore as disruptors in a sportswear sector long dominated by Adidas, Nike and Puma. The [...]

  • Manchester United to let Mason Greenwood leave after backlash over possible return

    August 21, 2023

    Manchester United have reached agreement with Mason Greenwood to leave the club after concluding an investigation into claims of attempted rape and assault. England striker Greenwood was suspended by the Premier League club in January 2022 after images and video relating to the alleged victim emerged online.  Prosecutors dropped the case earlier this year after [...]

  • Nike still won’t sell England goalkeeper shirt despite Mary Earps’ World Cup heroics

    August 21, 2023

    Nike has resisted calls to put an England goalkeeper shirt on sale in the near future despite Mary Earps and the Lionesses’ success in reaching the Women’s World Cup final. The sportswear giant has attracted criticism from fans and players for not producing a replica of Earps’s kit following her World Cup heroics, despite selling [...]

  • Lionesses shirt sales surge 700 per cent ahead of Women’s World Cup final

    August 17, 2023

    The Lionesses’ success at the Women’s World Cup has seen sales on England shirts and other merchandise rocket by more than 700 per cent, new consumer data has revealed. Online sales soared by 710 per cent above average daily levels on Wednesday in the aftermath of England’s 3-1 semi-final victory over Australia, according to figures [...]

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