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Sports marketing

  • Smart ticketing, global sponsors and DJ Khaled: How Ryder Cup became big business

    September 26, 2023

    Luke Donald and DJ Khaled are not obvious bedfellows; one the home counties-born epitome of golfing restraint who captains Europe at this week’s Ryder Cup in Rome, the other a Grammy-award winning hip-hop DJ and producer more accustomed to making hits for rappers such as Kanye West, Snoop Dogg, Megan Thee Stallion and T-Pain.  Yet [...]

  • Government must close crown jewel loophole, new report says

    September 22, 2023

    A new report has urged the government to close a loophole that could allow streaming services access to crown jewel sporting events. Crown jewel events are major sporting occasions that must be on free-to-air television, such as the Olympic Games and Fifa World Cup. A report from the Culture, Media and Sport committee, however, suggests [...]

  • Ed Warner: Lessons for sport from the soft drink industry

    September 21, 2023

    Ed Warner on the lessons from the soft drink industry for sports tempted to tinker with their formats, the wisdom of analytics, and Everton's takeover.

  • The last Champions League group stage: Why Uefa is changing to the ‘Swiss model’

    September 19, 2023

    The Champions League group stage will become the 'Swiss model' next season. Here's why and whether it's a European Super League by stealth.

  • BMW PGA Championship prize money: How much can players earn at Wentworth?

    September 15, 2023

    Europe’s best golfers need little extra incentive to turn out for the BMW PGA Championship at Wentworth, but the prize money doesn’t hurt.

  • Empty seats show Davis Cup has major issue and may need shake-up, says tennis chief

    September 14, 2023

    The Davis Cup may need a radical overhaul to address the “sad” spectacle of empty stands seen this week, says a leading tennis official.

  • Gerard Pique hits back at tennis stars and defends role in Kosmos-Davis Cup deal

    September 13, 2023

    Gerard Pique has hit back at criticism of his role in the decline of the Davis Cup from tennis star Stan Wawrinka.

  • Manchester United agree record-equalling £60m-a-year shirt sponsorship deal

    September 13, 2023

    Manchester United have agreed a world record-equalling £60m-a-year sponsorship deal with computer chip maker Snapdragon.

  • UFC and WWE set for £16.8bn merger on New York Stock Exchange

    September 12, 2023

    Combat sport organisation UFC and wrestling entertainment provider WWE were officially merged today and began trading on the New York Stock Exchange under new entity TKO.  The new party, initially valued at $21bn (£16.85bn), was yesterday merged under UFC parent company Endeavor Group Holdings Inc having been formalised last spring.  Major UFC and WWE moves [...]

  • Chelsea caught up in international fraud scheme targeting young footballers

    September 12, 2023

    Fraudsters impersonating Chelsea officials are swindling money out of aspiring footballers with bogus promises of trials for the club.

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