Why sponsorship at the 2023 Rugby World Cup offered hope for a troubled sport November 10, 2023 For once, it wasn't more of the same brands doing the same things.
Women’s FA Cup prize money 2023-24: Increase revealed as FA target equal pay November 9, 2023 The FA has doubled the prize fund, although it remains dwarfed by payouts in the men's competition.
Ed Warner: Could AI avatars replace boxers and Formula 1 drivers? November 9, 2023 Ed Warner dons his VR headset to ponder the future of sport.
These are the sports that Gen Z is choosing over rugby and cricket, says EY November 9, 2023 The EY Sports Engagement Index canvassed more than 4,000 UK adults.
Harry Coe on following his dad into sport with sponsorship start-up Luscid November 8, 2023 Coe, 29, hopes to revolutionise the sponsorship industry with Luscid.
Bazball enters the dictionary – but Australia star calls move ‘garbage’ November 1, 2023 McCullum is said to hate the term but the journalist who coined it is unrepentant.
Infinite Athlete: The inside story of Chelsea’s sponsor and their links with Todd Boehly November 1, 2023 The deal was held up by a Premier League probe, increasing the profile of the new US brand.
Another winter World Cup on cards after Australia withdrawal leaves one bid standing October 31, 2023 Australia's withdrawal of interest leaves Saudi Arabia as the last bid standing.
Ed Warner: I searched for signs of the Olympics in Paris but it was more village fete than global sporting gala October 26, 2023 Tickets remain widely available for Paris 2024, proof that it is not being promoted enough at home.
‘We’ve had conversations’: England eye Twickenham Test with Black Ferns October 25, 2023 England Women only played their first standalone match at Twickenham in April.