Darts sensation Littler could earn six-figure sponsors but he is no Raducanu January 3, 2024 Whether you compare Luke Littler to Emma Raducanu or Ronnie O’Sullivan, there’s one certainty no matter the result of tonight’s Darts World Championships final: there will be commercial interest in the 16-year-old sensation. Young success is no stranger to the world of commercial sponsorship and deal making. When 18-year-old Raducanu won the US Open in [...]
The top sports events to watch in London in 2024 January 3, 2024 The coming 12 months will see London at the heart of a number of iconic sports events. From sport which returns annually to European finals that the city has bid for, here are 15 of the top events to put in your calendar for 2024. Men’s and Women’s Guinness Six Nations 10 February, 9, March, [...]
Older than darts star Luke Littler, 16: iPhone, Tesla, Casino Royale and James Blunt hit January 2, 2024 If teenage darts sensation Luke Littler hasn’t already made you feel useless about not following through with your New Year’s resolutions, finding out just how young he is in comparison to the world might. Yes, we know he’s 16 and just a month away from earning himself a couple of driving lessons, but the PDC [...]
Sport sceptics might scoff but Paris Olympics and Euro 2024 really can lift our gloom January 1, 2024 Brands and marketeers take note: this is how you can capitalise in 2024.
‘The stupid footballer is dead’: Why 2023 was the year of the athlete investor December 29, 2023 Jordan and Beckham were the pioneers, but this tremd shows no signs of slowing.
The Notebook: Sport can be a key growth market for London in 2024 but only if we back evolution and ambition December 19, 2023 Where the City’s movers and shakers get a few things off their chest. Today, Matt Hardy, City A.M.’s deputy sports editor, takes the pen. Sport can be key to 2024 London growth Sport is worth tens of billions to our capital. Whether that be through the Premier League’s London derbies, world class stadia at our [...]
Ed Warner: Sport leaders need open minds to grapple with entertainment age December 14, 2023 Have I gone from yuppie embracer of innovation to risk-averse lover of the scene, wonders our columnist?
TikTok’s Women’s Six Nations sponsorship halted two years early December 12, 2023 TikTok only announced its four-year deal in January 2022.
Nico Rosberg: I’d have found Drive To Survive ‘horrible’ and ‘a disaster’ December 12, 2023 The German is now a successful team owner in electric off-road series Extreme E.
Tory mayor hopeful Susan Hall backs London to host Commonwealth Games December 5, 2023 Conservative Mayor of London candidate Susan Hall has thrown her support behind the capital hosting the next edition of the Commonwealth Games after the Gold Coast in Australia dropped the only bid for the 2026 event. The state of Victoria, also Down Under, withdrew as hosts in July and there has not since been a [...]