Lessons for brands after Rihanna’s Instagram posts hit bum note for Puma March 18, 2024 When celebrity collaborations go wrong.
Ed Warner: The future of athletics is fluid but ripe with opportunity March 7, 2024 Will Michael Johnson show the way for athletics chiefs, asks our columnist?
Is FC Barcelona’s plan to ditch Nike for in-house kits the future or just posturing? March 6, 2024 They aren't the first football team to try this, with mixed results.
How Formula 1 is looking beyond Drive to Survive in search for new fans February 28, 2024 Ahead of the new season, a look at how F1 has turned to celebrities and streaming for further growth.
Redwood Bank founder Jonathan Rowland aiming to corner padel market with R3 Sport February 27, 2024 R3 Sport counts leading British players as co-founders and investors.
Ed Warner: On bad actors and their pernicious influence on so many sports February 22, 2024 Our columnist on rogues who taint sport, plus FA Cup maths, Rwanda, Tracey Crouch MP and Jilly Cooper.
Super Bowl LIX: How to read Roman numerals ahead of NFL American football February 11, 2024 We may be at the 59th (LIX) Super Bowl but many are still oblivious to the bunch of apparent letters that change every year. So here is how to read Roman numerals. What are Roman numerals? Roman numerals are, shock horror, symbols that represent numbers based on the ancient Roman system. Alphabet symbols are used [...]
Super Bowl LVIII ads are a reminder of how the industry can do better February 10, 2024 The Super Bowl shows us why advertisers should be holding themselves to a higher level throughout the year, argues Rowenna Prest, chief strategy officer at advertising services firm Joint. The Super Bowl is one of the most watched sporting events in the world and by far the biggest TV moment in the US. According to [...]
Sports tech: Why super Speedo is making a splash yet again February 8, 2024 Speedo is no stranger to revolutionary tech. But 15 years on since the ban of a race suit they produced that was deemed “technical doping”, they’re back with a new bit of space age tech that could change the swimming world. Matt Hardy takes a deep dive. Pharmaceutical doping has been at the heart of [...]
NFL boss Goodell shakes off ‘nonsense’ Taylor Swift Super Bowl conspiracy theories February 6, 2024 Some have claimed it's a deep state plot to get President Biden re-elected.