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Sports marketing

  • Pitchside access, front row seats and coaches’ briefings: How football is selling ‘inside the ropes’ experiences

    April 30, 2024

    Football has largely kept fans at arm’s length, but that looks to be changing. 

  • Inside the past, present and future of stadium design with Populous

    April 24, 2024

    One of the cherished memories for any sports fan is that intake of breath from sheer disbelief when you first climb the concrete steps from the bowels of a stadium to glimpse the scale of the arena which a team you’re about to both fall in love with and despise for a lifetime calls home. [...]

  • They’re the real Ted Lasso – but there’s more to Hampton and Richmond Borough’s story

    April 23, 2024

    Can the Beavers be the test case for an innovative VCFC concept?

  • Ed Warner: Seb Coe has given Olympic chief Thomas Bach a $100m headache

    April 18, 2024

    Our sport business columnist on Seb Coe's challenge to Thomas Bach.

  • British horse racing crowds up in 2024 despite heavier toll of weather

    April 16, 2024

    It comes after Cheltenham Festival attendances fell by 11,000 last month.

  • Stokes, Broad, Ennis-Hill VC fund buys into ticketing platform Seat Unique

    April 8, 2024

    The Players Fund have invested into premium ticketing platform Seat Unique as the athlete-led venture capital firm’s portfolio grows. The Players Fund includes star sporting names such as Jessica Ennis-Hill and Eni Aluko, United States sprinter Allyson Felix, Ben Stokes Stuart Broad, Jos Buttler and Jofra Archer. In August last year it was reportedly backed to the [...]

  • Commonwealth Games to decide on next host in May

    April 8, 2024

    It said that it aims to announce a host in May.

  • ‘Not our intention’: Adidas and German football chiefs respond to ‘Nazi kit’ row

    April 2, 2024

    The design was called 'very questionable' by historians.

  • Ed Warner: What Ivan Toney and Shohei Ohtani say about sport and gambling

    March 28, 2024

    From football to baseball, sport is intertwined with betting.

  • Football regulator is reminder of uneasy link between class, control and the game

    March 23, 2024

    Is football the game of the people, or the game that controls the people?

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