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Sports marketing

  • Sky Sports takes lion’s share in £6.7bn Premier League rights race

    December 4, 2023

    Sky Sports has secured up to 100 extra Premier League games per season after the broadcasting giant won the race for the rights to the world’s most valuable football league. The new deal, which takes effect in 2025-26, is worth £6.7bn over four years, compared with £5.1bn over three years for the current rights contracts. [...]

  • Cristiano Ronaldo’s $1bn Binance lawsuit is a warning to sports stars and celebrities

    December 2, 2023

    Kim Kardashian settled out of court in a similar case involving a cryptocurrency.

  • Ed Warner: Spare Everton fans and ban owners who break sport’s financial rules

    November 30, 2023

    If fines aren't sufficient deterrents and points deductions skew the table aim the punishment at the boardroom, says Ed Warner.

  • British sportswear firm Castore set for near £1bn valuation after £145m injection

    November 29, 2023

    Castore are today set to announce a cash injection that will see the sportswear brand valued at nearly £1bn. The British clothing manufacturer, backed by the likes of Andy Murray and who provide kit for Aston Villa, McLaren and others, has struck a deal to raise £145m from a number of investors including the Raine [...]

  • Is making Saturday 3pm a TV showcase for women’s football really an open goal?

    November 25, 2023

    Talk of using the protected slot to bring more fans to the WSL is admirable but far from straightforward.

  • Paris 2024 Olympic and Paralympic tickets: When do extra seats go on sale?

    November 23, 2023

    Want to grab a late ticket for Paris 2024? Here's how.

  • Ed Warner: What other sports can learn from boxing’s trash talking and Barry Hearn

    November 23, 2023

    Our columnist on the noble art's hype machine, the Cricket World Cup and, er sheep shearing.

  • ‘Commercially, we’re bigger than any one player’: PSG on life after Messi and Neymar

    November 22, 2023

    The French giants are banking on brand value to keep breaking revenue records.

  • Premier League and cricket to become key in British government diplomacy

    November 21, 2023

    The UK Government is set to exploit the likes of the Premier League and the international Test cricket team as part of a new sport approach to diplomacy overseas. In a recent white paper from the Foreign, Commonwealth and Development Office, and its new foreign secretary Lord David Cameron, titled “International development in a contested [...]

  • LaLiga bosses look to copy UK sports scene after London fact finding mission

    November 20, 2023

    Spain’s top football clubs have visited London on a fact-finding mission as LaLiga aims to learn from the UK model of turning stadiums into 365-day money makers. Representatives of all 20 teams from the league, as well as a significant portion from the second tier, descended on the capital during the international break to look [...]

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