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Sports marketing

  • Is making Saturday 3pm a TV showcase for women’s football really an open goal?

    November 25, 2023

    Talk of using the protected slot to bring more fans to the WSL is admirable but far from straightforward.

  • Paris 2024 Olympic and Paralympic tickets: When do extra seats go on sale?

    November 23, 2023

    Want to grab a late ticket for Paris 2024? Here's how.

  • Ed Warner: What other sports can learn from boxing’s trash talking and Barry Hearn

    November 23, 2023

    Our columnist on the noble art's hype machine, the Cricket World Cup and, er sheep shearing.

  • ‘Commercially, we’re bigger than any one player’: PSG on life after Messi and Neymar

    November 22, 2023

    The French giants are banking on brand value to keep breaking revenue records.

  • Premier League and cricket to become key in British government diplomacy

    November 21, 2023

    The UK Government is set to exploit the likes of the Premier League and the international Test cricket team as part of a new sport approach to diplomacy overseas. In a recent white paper from the Foreign, Commonwealth and Development Office, and its new foreign secretary Lord David Cameron, titled “International development in a contested [...]

  • LaLiga bosses look to copy UK sports scene after London fact finding mission

    November 20, 2023

    Spain’s top football clubs have visited London on a fact-finding mission as LaLiga aims to learn from the UK model of turning stadiums into 365-day money makers. Representatives of all 20 teams from the league, as well as a significant portion from the second tier, descended on the capital during the international break to look [...]

  • Keep sport and politics separate? Impossible – so here’s what brands need to do

    November 20, 2023

    It's a common refrain but sport sponsors need to have their eyes open.

  • Paris Saint-Germain chief: Minority sale can ‘take business to next level’

    November 17, 2023

    PSG are closde to agreeing a deal, likely with a US private equity firm

  • Ed Warner: Draconian rules leave only sponsor crumbs for most Olympic athletes

    November 16, 2023

    In the Olympic and Paralympic world, being top of the food chain is everything.

  • Football’s MCO rules ‘beneficial’ to likes of Manchester City and ‘need change’

    November 15, 2023

    European and domestic authorities are currently considering amending MCO rules.

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