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      Copilot coaching: Can AI train me to run the London Marathon better?

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Sports marketing

  • ‘I want Williams back at the front’: James Vowles on reviving the Formula 1 team

    October 19, 2023

    Exclusive chat with the F1 boss on sporting balance, cost caps, sponsorship -- and making Williams good again.

  • Crystal Palace owner Parish backs Premier League 3pm TV blackout

    October 19, 2023

    Co-owner of Crystal Palace Steve Parish has come out to bat in favour of the 3pm Premier League blackout as the England top flight gets set to increase the number of games on TV. The Premier League will see all non-3pm kick offs broadcast live with the number of matches available to purchase rising from [...]

  • Ed Warner: Has Sport England’s core purpose been forgotten?

    October 19, 2023

    Chris Boardman. Olympic cycling pursuit champion. Tour de France stage winner. Adviser to British Cycling. Head of the government’s Gear Change strategy promoting cycling and walking at Active Travel England. Founder and face of Boardman Bikes, currently owned by Halfords. You may have one in the family, perhaps a balance bike for a toddler or [...]

  • UK viewers to get 35 per cent more live Premier League matches on TV

    October 18, 2023

    The move is expected to boost the flagging domestic rights market, which has been eclipsed by overseas deals.

  • Newcastle United want to be Saudi Arabia’s Premier League team, says club chief

    October 18, 2023

    Club chiefs look east in bid to grow fanbase and bridge the revenue gap with Premier League rivals.

  • Square Mile to position London as major hub for global sports federations

    October 18, 2023

    The City of London Corporation will today set out plans to turn the Square Mile into a hub for domestic and international sports bodies as the group unveils its “A Global City of Sport” strategy. There are a number of domestic organisations, such as the England and Wales Cricket Board and the Football Association, who [...]

  • Ed Warner: VAR cock-ups are hastening the inevitable arrival of AI referees

    October 12, 2023

    How long until a match is refereed entirely by AI, following the latest Premier League VAR blunders?

  • Can Michelin star food at the World Darts Championship hit the bullseye?

    October 9, 2023

    Fancy food doesn't come at the expense of fun at the darts at Ally Pally, says Pitchside Hospitality founder David Nash.

  • Ed Warner: Is Saudi’s goal of using sport to boost GDP by 1.5 per cent achievable?

    September 28, 2023

    John Maynard Keynes argued for government spending – any spending – to stimulate economies in recession, even paying people to dig holes and then fill them up again, given the multiplier effect when they spend their wages. Saudi Arabia may not be facing such an economic challenge, but the sports investments pursued by its Crown [...]

  • Smart ticketing, global sponsors and DJ Khaled: How Ryder Cup became big business

    September 26, 2023

    Luke Donald and DJ Khaled are not obvious bedfellows; one the home counties-born epitome of golfing restraint who captains Europe at this week’s Ryder Cup in Rome, the other a Grammy-award winning hip-hop DJ and producer more accustomed to making hits for rappers such as Kanye West, Snoop Dogg, Megan Thee Stallion and T-Pain.  Yet [...]

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