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Sports marketing

  • Ed Warner: Lionesses bonus row will rear its head again after Women’s World Cup

    August 17, 2023

    Ed Warner on why the FA could face a public broadside from the Lionesses after the Women’s World Cup, this week’s World Athletics Championships in Hungary and Team GB’s selection policy. Within 24 hours of winning the Davis Cup for the first time in almost eight decades, Andy Murray and his Great Britain team captain [...]

  • Australia v England: 2023 Women’s World Cup sees major rise in female gamblers

    August 16, 2023

    As England take on Australia in the Women’s World Cup semi-final this morning, new gambling data reveals that more women are betting on football. Bookmakers Ladbrokes and Coral report that 21 per cent of bets on England’s group stage games were made by women, up from 13 per cent at the last Women’s World Cup [...]

  • Dorking on the rise: Wanderers boss on investing in Championship dream

    August 14, 2023

    The National League has long been the gateway to English football’s professional divisions and has recently been at the centre of an international portrayal of the beautiful game. Wrexham’s promotion from the division – which this season spans Fylde to Southend, Gateshead to Eastleigh – was documented in a series commissioned by their celebrity owners [...]

  • Bloomsbury Football: Why Nike and Kier Starmer love London ‘coaching for all’ charity

    July 26, 2023

    Bloomsbury Football founder and CEO Charlie Hyman on the London-focused charity’s rapid rise, attracting support from Nike and Kier Starmer, and their plans for further expansion. Charlie Hyman was still a schoolboy when he got his first taste of football coaching, collecting cones for his younger brother’s team in a local park. “I thought I [...]

  • England footballers probed by advertising watchdog over promotion of Supreme CBD

    July 25, 2023

    Three former England footballers are the subject of investigation by the Advertising Standards Authority over their promotion of CBD products. Ex-internationals Paul Merson, Chris Kirkland and Alan Thompson have collectively posted almost 200 tweets about the Supreme CBD brand. The CAP Code, which applies to influencer marketing, requires anyone promoting a brand on social media [...]

  • HSBC and other sponsors not to blame for Emma Raducanu’s decline, insists agent

    July 25, 2023

    Emma Raducanu’s agent has rejected suggestions that a swathe of money-spinning sponsorships including HSBC and Vodafone have held her back since her sensational 2021 US Open triumph. The British tennis player’s Grand Slam title brought her a swathe of deals with brands also including Dior, Porsche, British Airways and Nike which earned her £22m last [...]

  • Lionel Messi’s Inter Miami debut: All you need to know and how to watch in the UK

    July 21, 2023

    All you need to know about Lionel Messi’s Inter Miami debut, from the date and time to the opponents and TV details – plus suggestions that the club could yet make fans wait a little longer. After jetting in to Florida last weekend to confirm his long-awaited signing, Lionel Messi is poised to play his [...]

  • Ed Warner: I found a solution to cricket’s privilege problem in the South Downs

    July 20, 2023

    Cricket can tackle its elitism problem by supporting initiatives take the sport to new audiences such as disadvantaged kids, says Ed Warner. Back in my investment banking days, I was responsible from across the Atlantic for a US research department. Every time I headed for JFK after a visit to my team of analysts I [...]

  • Golf’s Open chiefs change tack on Saudi sponsorship following LIV-PGA deal

    July 19, 2023

    Open Championship chiefs have admitted they would consider sponsorship from Saudi Arabia’s Public Investment Fund despite previously criticising its impact on the sport through LIV Golf. On the eve of last year’s tournament Martin Slumbers, chief executive of the R&A, said LIV Golf was “harming the perception of the game” and depicted it as “entirely [...]

  • 2023 Women’s World Cup ads showcase new-found star power of players

    July 17, 2023

    Four years ago, the Women’s World Cup in France was billed as the biggest to date, but despite the hype it was still struggling to be commercially attractive for sponsors and advertisers in its own right. As the Women’s Sport Trust explained “when women’s sport is approached using the same commercial frameworks as men’s sport [...]

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