2023 Women’s World Cup ads showcase new-found star power of players July 17, 2023 Four years ago, the Women’s World Cup in France was billed as the biggest to date, but despite the hype it was still struggling to be commercially attractive for sponsors and advertisers in its own right. As the Women’s Sport Trust explained “when women’s sport is approached using the same commercial frameworks as men’s sport [...]
London tops British entries in top 100 sports cities index July 15, 2023 London and Manchester have been named in the top five of a list of the top 100 sporting cities, according to recent data. The BWC 2023 Ranking of Sports Cities placed London in third and Manchester in fifth on the 100-city list. The capital was second on the list in 2021 and third in 2022 [...]
Saudi Arabia’s PIF extends sponsorship of Aramco Team Series in women’s golf July 13, 2023 Saudi Arabia’s Public Investment Fund has announced an extension of its sponsorship of the Aramco Team Series in women’s golf. The PIF will be presenting partner for the Aramco Team Series for a further three years, while its non-profit organisation the FII Institute has also signed a strategic partnership with the string of tournaments on [...]
Football’s data wars takes another turn, but can players really protect their information? July 11, 2023 A former Leyton Orient, Scarborough and Yeovil Town manager may seem an unlikely figure to be at the forefront of football’s data wars, but a landmark announcement in the Netherlands this week can be traced back to Russell Slade. Fifpro, the international union for professional footballers, on Tuesday announced the creation of a new database [...]
Arsenal fans pay £12,500 for debentures to skip 5-10 year season ticket waiting list July 11, 2023 Arsenal fans desperate for a season ticket at the resurgent club are shelling out more than £12,000 for debentures that allow them to bypass the waiting list for a seat. The Gunners’ return to Premier League title challenging form last season has seen demand swell for season tickets, even though prices range from £974 to [...]
Meerkats at the cricket? Compare the Market becomes new sponsor of The Hundred July 11, 2023 Compare the Market is to become the new main sponsor of The Hundred, English cricket chiefs have announced. City A.M. revealed two weeks ago that the England and Wales Cricket Board was finalising terms on a multi-year deal with a principal partner making its first entry into the sport. That partner has now been confirmed [...]
England Cricket refuses to cash in on Bazball brand (and Australians could benefit) July 10, 2023 Rarely can a sports team have become as synonymous with a slogan or philosophy as the England men’s Test cricket side and Bazball. It has proliferated every discussion of their successes and failures during the current Ashes series and since head coach Brendon McCullum, from whom the term derives, brought his buccaneering style to the [...]
Chelsea forced to launch new home kit without a sponsor after talks falter July 10, 2023 Chelsea have launched their new home kit without a sponsor after failing to find a new principal partner in time. The Blues saw a deal with streaming service Paramount Plus fall foul of Premier League rules and broke off talks with online casino Stake.com in the face of supporter opposition. The new Nike shirt, which [...]
Chelsea fans’ group hail supporter power after Stake.com sponsorship deal axed July 6, 2023 The Chelsea Supporters’ Trust has welcomed suggestions that the Premier League football club has shelved a possible sponsorship deal with crypto betting platform Stake.com. Chelsea had been in talks to make Stake.com their new front-of-shirt sponsor for next season, replacing mobile network Three, which chose not to renew its £40m-a-year contract. The news provoked a [...]
Enhanced Games president likens doping to ‘being gay 50 years ago’ July 3, 2023 Ever thought about watching a 100m race where you knew everyone was using substances to artificially enhance themselves, rather than finding out a couple of years later when a ban is issued? Well the Enhanced Games may be for you. The idea pits competitive sport alongside the world of performance enhancing drugs in an Olympics-style [...]