Bayern Munich end £17m-a-year Qatari sponsor deal following fan protests June 28, 2023 Bayern Munich have ended a long-standing sponsorship relationship with Qatar following sustained protests from some supporters. Germany’s most successful football club have sported Qatar Airways’ logo on their shirt sleeves since 2018 in a deal reported to be worth around €20m (£17m) a year. That replaced a similar sponsorship agreement with Doha Airport, while the [...]
Stormzy and Wilfried Zaha team up to buy hometown football club Croydon Athletic June 27, 2023 Rapper Stormzy and Crystal Palace star Wilfried Zaha have agreed to buy their hometown football club, AFC Croydon Athletic. Stormzy and Zaha are part of a three-man consortium, which also includes former Palace kit man Danny Young, that has exchanged contracts for a takeover with the current ownership. No financial details have been disclosed and [...]
Ryan Reynolds joins Wrexham co-owner and RedBird in buying stake in F1 team Alpine June 26, 2023 Hollywood star Ryan Reynolds and RedBird Capital Partners, which has a stake in Liverpool’s owners, have invested in Formula 1 team Alpine. Otro Capital, Reynolds’ Wrexham AFC co-owner Rob McElhenney and their fellow actor Michael B Jordan, who owns a stake in AFC Bournemouth have also invested. The €200m (£171m) cash injection is for 24 [...]
Inside the PTO Tour: Triathletes plotting their own path, backed by a billionaire June 26, 2023 Ibiza usually moves to the beat of its clubbing crowd but for one weekend last month it was a different Lycra-clad set working up a sweat: top triathletes, including Alistair Brownlee, Lucy Charles-Barclay and Kristian Blummenfelt. In the shadow of world-famous nightclubs like Pacha, some of the sport’s biggest names took on a 100km swim-bike-run [...]
Boost for the Hundred as England cricket chiefs close in on new headline sponsor June 25, 2023 The Hundred is set for a major boost, with the England and Wales Cricket Board understood to be close to announcing a new headline sponsor for the competition. A multi-year deal with a brand that has not previously been involved in cricket is being finalised and there is optimism that it will be signed this [...]
Women’s Super League revenues grow by 60 per cent as teams head for sustainability June 12, 2023 Women’s Super League clubs are on a path to sustainability after growing revenues by 60 per cent in a year. WSL teams’ collective income swelled from £20m to £32m in 2021-22, according to analysis by Deloitte published today. And it is expected to have enjoyed another substantial uplift this season as WSL attendances grew by [...]
Lionel Messi tipped to make Inter Miami worth $1bn and be MLS ‘game-changer’ June 8, 2023 Lionel Messi’s impending transfer to Inter Miami has been hailed as “a game-changer for Major League Soccer” that will make the US franchise worth more than $1bn. Messi announced on Wednesday night that he has chosen to join Miami over offers from Saudi Arabia and former club Barcelona after leaving Paris Saint-Germain. His superstar power [...]
Legends Tour offering amateur golfers chance to live the life of a jet-setting pro June 6, 2023 If you have ever day-dreamed at your desk of living the life of a professional golfer, then the Legends Tour has just the package for you. Travel to the Jersey Legends tournament by private jet, rub shoulders in the locker room with greats such as Ian Woosnam, and tee it up against them in a [...]
Apex Group lands $1m sponsorship deal with SailGP June 6, 2023 Financial services provider Apex Group has agreed a three-year sponsorship deal with SailGP believed to be worth in excess of $1m, City A.M. can reveal. The deal, to be announced this week, will see Apex become the exclusive financial solutions partner for SailGP, which has just completed its third season. The sailing competition is backed [...]
Manchester City named world’s most valuable football club brand June 6, 2023 Treble-chasing Manchester City have added another title – the world’s most valuable football club brand. City have received the accolade from leading brand consultancy Brand Finance, whose annual Football 50 list is published today. The Abu Dhabi-owned club have overtaken Real Madrid at the top of the rankings for the first time following their sustained [...]