LIV Golf is Formula 1 and PGA Tour is IndyCar, says CEO O’Neil Sport Business LIV Golf chief Scott O’Neil says he wants the challenger circuit to be the Formula 1 to the PGA Tour’s IndyCar. The PGA Tour remains home to most of the top players in men’s golf but is US-centric, while LIV Golf is more international in outlook and innovative in presentation but has few stars at [...]
Exclusive: LIV Golf creator 54 acquires Polo In The Park operator Sportgate Sport Business 54, the global agency behind the creation of LIV Golf, has set its sights on elevating another sport steeped in tradition after acquiring Chesterton Polo In The Park organiser Sportgate International. The deal, set to be announced today at the Hurlingham Club in London, will see 54 add its advisory, planning and operations expertise to [...]
LIV Golf is the clear winner of tussle with PGA Tour – it forced change Sport Business Those who see the convergence between LIV Golf and the PGA Tour as a victory for the old order fundamentally misunderstand how disruption works, writes Matt Readman. “What are we even doing here anymore?” That was the reaction of golf journalist and vlogger Dan Rapaport to the news that LIV Golf was shifting from its [...]
Ryder Cup rivals McIlroy and Scheffler lined up for TV clash at Trump course August 26, 2025 Ryder Cup stars Rory McIlroy and Scottie Scheffler are being lined up to captain opposing teams in a made-for-TV golf contest later this year, according to US reports. Masters champion McIlroy and world No1 Scheffler are set to lead four-man teams from the rest of the world and the US respectively in a skills-type format, [...]
Gianni Infantino, Jay Shah and the rise of sport’s super-execs August 5, 2025 Infantino at Fifa and Shah at the ICC are styling themselves as super-execs like Musk and Zuckerberg but it won’t end well, warns Matt Readman. In sport, the best referees go unnoticed. They quietly manage the game, letting play flow and leaving the athletes to shine. Occasionally they must enforce the law, but they are [...]
Jonas Martensson: Minecraft guru on new role with LIV Golf and Cleeks GC July 24, 2025 Having swapped Minecraft for LIV Golf, Jonas Martensson discusses how he is going to revolutionise his Cleeks GC team. Picture the scene: you wake in random grassland with nothing to your name. Then you forage for resources and food, build yourself a house – then a town, city and kingdom – and fight monsters who [...]
LIV Golf’s Patrick Reed loses appeal in $750m defamation suit July 11, 2025 LIV Golf’s Patrick Reed has lost an appeal in a $750m defamation suit relating to comments made about his move to the Saudi Arabia-backed league. The 34-year-old former Masters champion had initially said that comments – made by the Golf Channel, commentator Brandel Chamblee and others – after Reed chose to ditch the PGA Tour [...]
Aston Villa figure joins LIV Golf League June 6, 2025 Former Aston Villa bigwig Chris Heck has joined LIV Golf as the Saudi Arabia-backed league’s new president of business operations. Heck left Villa this season after a two-year stint that saw the Premier League club reach the Champions League. It comes as the US Amateur champion Jose Luis Ballester snubbed a spot on the Korn [...]
LIV Golf close to South Africa deal, government says May 6, 2025 The Saudi Arabia-backed LIV Golf league could soon head to South Africa, according to the country’s government. The rebel LIV Golf League, currently in its fourth season, is backed by the Saudi Arabian Public Investment Fund and has not previously staged an event in Africa, though many players on the tour have played in International [...]
Masters 2025 prize money: How much do players earn at Augusta? April 10, 2025 Prize money at the 2025 Masters has doubled in under a decade, with the winner at Augusta National this week set to earn $3.6m (£2.8m). The total prize fund at the year’s first major has now swollen to $20m (£15.5m) and the top three players are all assured of seven-figure payouts. As recently as 2016, [...]