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LIV Golf

  • What next for LIV Golf and Newcastle United after Saudi PIF strategy shift?

    April 18, 2026

    With Saudi Arabia’s Public Investment Fund updating its strategy, what next for the PIF-owned Newcastle United and LIV Golf? Saudi Arabia’s Public Investment Fund last week published the latest iteration of its Vision strategy, which will cover the remainder of the decade. The strategy’s publication had been expected for some time. When the last planning [...]

  • LIV Golf under ‘pressure’ but is ‘the future of the game’, says CEO O’Neil

    April 16, 2026

    LIV Golf CEO Scott O’Neil says the breakaway tour is facing a “moment of pressure” but has dismissed suggestions that it is on the verge of collapse. Reports this week stated that Saudi Arabia’s Public Investment Fund could withdraw its funding of LIV Golf, having spent more than $5bn on bankrolling the signing of stars [...]

  • Blitz Golf: Golf’s answer to T20 cricket coming to London

    March 12, 2026

    When LIV burst into the sporting galaxy it promised to be “golf, but louder”. So what do you call golf that lasts just three hours and has been described as the sport’s version of Twenty20 cricket?  The answer, it seems, is Blitz. Established in Australia back in 2018, Blitz Golf shot to prominence when cricketer [...]

  • LIV Golf teams up with Open Championship chiefs the R&A

    February 18, 2026

    LIV Golf has announced a collaboration with the R&A, organisers of the Open Championship, and the USGA, which runs the US Open. The global circuit, which features stars such as Bryson DeChambeau, Jon Rahm and 2022 Open winner Cameron Smith, has engaged the R&A’s Sustainable Agronomy Service and the USGA’s Green Section to consult on [...]

  • LIV Golf open to PGA resolution and in talks over team sales, says president

    February 9, 2026

    LIV Golf chiefs insist they remain open to working with the PGA Tour amid apparently receding prospects of a merger of interests but are focused on the next phase of their business, including the sale of stakes in two teams. More than two and a half years after a “framework agreement” was announced for the [...]

  • Forget medal targets, Winter Olympics success will be decided on sofas not ski slopes

    February 5, 2026

    Sports fans have a feast of action, from the Winter Olympics to the Six Nations and the T20 World Cup, to gorge on over the coming days, writes Ed Warner. Have you planned your viewing schedule for the next few days? Pushed the football to the margins of your calendar for once?  Six Nations opener [...]

  • LIV Golf lands Rolex partnership in major boost ahead of fifth season

    January 28, 2026

    LIV Golf has struck another blow in its battle for mainstream recognition by securing the backing of one of the sport’s biggest sponsors, Rolex. The luxury watch brand, which already has deals with the leading men’s and women’s majors, tours and both the Ryder and Solheim Cups, has become an official partner of the LIV [...]

  • Rolex and DP World Tour sign long-term partnership extension

    January 26, 2026

    Rolex’s partnership with golf’s DP World Tour will pass 30 years after the organisations signed a long-term agreement. The watchmaker has been a partner of the top European golfing circuit since 1997 and the new deal comes just months after DP World extended its title sponsorship of the tour until at least 2035, in what [...]

  • Australian Open’s One Point Slam shows that merit still makes the best stories

    January 20, 2026

    The Australian Open officially got under way this week, but the most talked-about moment of the year’s opening tennis slam may already be behind us.   Before a ball had been struck in the main draw, a little-known tennis coach from Sydney, Jordan Smith, walked away with A$1m after winning the One Point Slam — a [...]

  • Brooks Koepka return puts PGA Tour and LIV Golf back on collision course

    January 13, 2026

    Brooks Koepka’s return to the PGA Tour shows that it and LIV Golf are back to being rivals again, says former European Ryder Cup captain Paul McGinley. The PGA Tour this week confirmed it had accepted Koepka’s application to rejoin the circuit and opened the door for other high-profile LIV Golf defectors Bryson DeChambeau, Jon [...]

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