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LIV Golf

  • Greg Norman: I’d rather see LIV Golf end than wither away

    Sport Business

    Former LIV Golf CEO Greg Norman has said he would rather see the rebel tour scrapped altogether than continue in a diminished form. The tour’s future is in serious doubt after Saudi Arabia’s Public Investment Fund withdrew its backing earlier this year, having already spent $5bn on rivalling the PGA Tour. Talks continue over a [...]

    Greg Norman, CEO of LIV Golf, wearing a white cap, sunglasses, and a green polo shirt outdoors.
  • South Africa sport minister on Olympics bid, Formula 1, Springboks and LIV Golf

    Sport Business

    When you think of sport in South Africa images from the 1995 Rugby World Cup come to mind alongside the sound of vuvuzelas en masse in 2010 and Chad le Clos (and his father, Bert) at the London 2012 Olympic Games. But there remains a feeling that the Rainbow Nation, and the wider African continent [...]

    Rugby player in green jersey with Pic n Pay 13 shaking hands with a smiling man in a suit and tie
  • Cristiano Ronaldo on Mars: Where will sport take us in the next five years?

    Sport Business

    Tech disruption, athlete power and new formats: sport has changed dramatically since Ed Warner started writing weekly about the industry in 2021. This column – based on my weekly newsletter, Sport Inc. – has just reached its fifth anniversary. The book of the same name is three years older. In this short span of time, [...]

    Cristiano Ronaldo smiling in his white and yellow Al Nassr football jersey during a match
  • Manchester United accused of banning loyal fans to make space for big-spending tourists

    July 22, 2026

    Manchester United supporters have accused the club of attempting to force out season ticket holders in order to generate more revenue from tourists and corporates. Season ticket holders of several decades started receiving emails – seen by City AM – informing them their accounts had been restricted after the club identified activity “that may indicate” [...]

  • Good call: How Wimbledon’s comms help it to avoid break points

    June 28, 2026

    Wimbledon’s success lies in heritage, prestige and scale but its disciplined communications also give it a competitive advantage, writes Jess Chan. Wimbledon is one of the most commercially successful institutions in global sport. I won’t dispute that its heritage is to be credited for its prestigious reputation. But its biggest competitive advantage is how it [...]

  • Could LIV Golf really file for Chapter 11 bankruptcy?

    May 25, 2026

    The potential bankruptcy of LIV Golf could see players leverage their power to take over the isolated business, according to experts. The rebel golf league, featuring the likes of Bryson DeChambeau and Jon Rahm, has reportedly begun bankruptcy plans after its Saudi Arabian backers – the Public Investment Fund – confirmed that they’ll cease funding [...]

  • Golf ‘faces questions over financial viability’ following LIV setback

    May 21, 2026

    LIV Golf’s struggles raise questions about the long-term viability of the sport, according to a new independent report on the business of golf. The breakaway tour’s huge financial incentives disrupted golf and forced the PGA Tour to raise its prize money but LIV now faces an uncertain future after Saudi Arabia’s Public Investment Fund announced [...]

  • Uefa probes Brighton and Hearts connection under Tony Bloom ownership

    May 20, 2026

    Uefa is scrutinising the relationship between Hearts and Brighton and Hove Albion, with both clubs connected to Tony Bloom on course to qualify for Europe. Brighton owner Bloom holds a 29 per cent stake in Hearts – deliberately below the 30 per cent threshold Uefa prohibits owners from holding in more than one club in [...]

  • Mark Kleinman: Could Wells Fargo bank on a megadeal with Barclays?

    May 14, 2026

    Mark Kleinman is Sky News’ City Editor and the man who gets the Square Mile talking in his City AM column Could Wells Fargo bank on a mega-deal with Barclays? Now this really would liven up London’s M&A market. Since the turn of the year, the City rumour mill has persistently buzzed with talk of the biggest deal [...]

  • Ryder Cup captain Donald did not broker Rahm peace deal

    May 13, 2026

    Europe’s Ryder Cup captain Luke Donald has said he did not intervene to broker the peace deal between the DP World Tour and Jon Rahm which allows the Spaniard to compete in the intercontinental golf tournament. Rahm risked being frozen out of Europe’s Ryder Cup defence in Ireland next year due to outstanding fines with [...]

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