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LIV Golf

  • BBC should be aggregator of best free sports content – or risk sinking for good

    Sport Business

    YouTube serves up live sport galore so why can’t the BBC do the same, with a more selective approach that fulfils its public service remit, asks Ed Warner. I’ve no problem with paying £180 for my annual TV licence. Gets me Celebrity Traitors and Blue Lights, after all. Plus the Shipping Forecast to wake up [...]

    Alex Scott, former England footballer and BBC Sport pundit, reporting from a stadium pitchside with a BBC microphone.
  • Saudi Arabia still open to sport investing, insists PIF, despite drastic cutbacks

    Sport Business

    Saudi Arabia remains keen to invest in sport despite scaling back funding for high-profile projects in golf, football and tennis, says the Public Investment Fund. PIF has retreated from bankrolling LIV Golf and extravagant spending on foreign players for the Saudi Pro League as well as giving up hosting the WTA Finals as part of [...]

    Excited crowd in green shirts and scarves cheering, holding phones and large gold balloons at night
  • LIV Golf secures funding and looks to Trump for help relaunching bankrupt competition

    Sport Business

    LIV Golf chiefs are hoping for help from US President Donald Trump as they look to relaunch the league without the backing of Saudi Arabia’s Public Investment Fund. The bankrupt team golf competition, home to stars Bryson DeChambeau and Jon Rahm, has secured funding from BC Partners and says it is in talks with more [...]

    Donald Trump in a red MAGA hat pointing, next to Greg Norman in sunglasses and a white cap, smiling.
  • Greg Norman: I’d rather see LIV Golf end than wither away

    August 24, 2026

    Former LIV Golf CEO Greg Norman has said he would rather see the rebel tour scrapped altogether than continue in a diminished form. The tour’s future is in serious doubt after Saudi Arabia’s Public Investment Fund withdrew its backing earlier this year, having already spent $5bn on rivalling the PGA Tour. Talks continue over a [...]

  • South Africa sport minister on Olympics bid, Formula 1, Springboks and LIV Golf

    August 17, 2026

    When you think of sport in South Africa images from the 1995 Rugby World Cup come to mind alongside the sound of vuvuzelas en masse in 2010 and Chad le Clos (and his father, Bert) at the London 2012 Olympic Games. But there remains a feeling that the Rainbow Nation, and the wider African continent [...]

  • Cristiano Ronaldo on Mars: Where will sport take us in the next five years?

    July 30, 2026

    Tech disruption, athlete power and new formats: sport has changed dramatically since Ed Warner started writing weekly about the industry in 2021. This column – based on my weekly newsletter, Sport Inc. – has just reached its fifth anniversary. The book of the same name is three years older. In this short span of time, [...]

  • Manchester United accused of banning loyal fans to make space for big-spending tourists

    July 22, 2026

    Manchester United supporters have accused the club of attempting to force out season ticket holders in order to generate more revenue from tourists and corporates. Season ticket holders of several decades started receiving emails – seen by City AM – informing them their accounts had been restricted after the club identified activity “that may indicate” [...]

  • Good call: How Wimbledon’s comms help it to avoid break points

    June 28, 2026

    Wimbledon’s success lies in heritage, prestige and scale but its disciplined communications also give it a competitive advantage, writes Jess Chan. Wimbledon is one of the most commercially successful institutions in global sport. I won’t dispute that its heritage is to be credited for its prestigious reputation. But its biggest competitive advantage is how it [...]

  • What the LIV Golf Chapter 11 bankruptcy means?

    May 25, 2026

    The potential bankruptcy of LIV Golf could see players leverage their power to take over the isolated business, according to experts. The rebel golf league, featuring the likes of Bryson DeChambeau and Jon Rahm, has reportedly begun bankruptcy plans after its Saudi Arabian backers – the Public Investment Fund – confirmed that they’ll cease funding [...]

  • Golf ‘faces questions over financial viability’ following LIV setback

    May 21, 2026

    LIV Golf’s struggles raise questions about the long-term viability of the sport, according to a new independent report on the business of golf. The breakaway tour’s huge financial incentives disrupted golf and forced the PGA Tour to raise its prize money but LIV now faces an uncertain future after Saudi Arabia’s Public Investment Fund announced [...]

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