Which brand is each Premier League club’s front-of-shirt sponsor? August 15, 2025 The Premier League is back and over half of the 20 teams are looking to make the most of one final season of gambling sponsorship. A total of 11 teams have front-of-shirt sponsorship deals with online betting, gambling and casino brands – which next year will be banned in the English top flight. Premier League [...]
Premier League: What to look out for to avoid football ticket scams August 15, 2025 Football fans are being advised to beware of pressure tactics and to double check sender information to avoid falling victims to scams when buying match tickets for the upcoming Premier League season. It comes as football fans have lost £2.5m to scammers over the last two seasons, according to data from Lloyds in association with [...]
Hundred: ECB under fire over opt-out data transfer cut-off date August 15, 2025 Hundred organiser the ECB has come under fire for forcing fans to opt-out of having their data transferred to new franchise owners. At least 49 per cent of each of the eight Hundred franchises have been sold to overseas investors, with some teams selling a majority shareholding. And with it, as is common with ownership [...]
Newcastle Red Bulls can be model for Prem Rugby franchising August 15, 2025 This week Steve Diamond joked that Newcastle Red Bulls – formerly Newcastle Falcons – would not have a motorbike jumping off the roof of one of their stands… yet. But in a week where a major sports player has chosen to invest in Prem Rugby, clubs should be champing at the bit to get their [...]
Sky announces largest-ever Premier League sponsorship deal August 15, 2025 Sky has this morning claimed the “largest-ever Premier League sponsorship deal” ahead of the season returning this evening. The Sky Sports coverage of the Premier League – which will this season see the broadcaster show 215 games, potentially rising to 225 – will be sponsored by a record six brands, with Guinness, Uber Eats, Coca-Cola [...]
Exclusive: Two thirds of fantasy football fans to use AI for FPL August 14, 2025 As the Premier League returns, City AM can reveal that AI use is on the rise in fantasy football games. Fantasy Premier League and other virtual games will see millions of fans look for competitive advantages over their peers throughout the season. And new research by Virgin Media O2, shared exclusively with City AM, reveals [...]
Agreement in place for sale of Morecambe FC after weeks of chaos August 14, 2025 An agreement in principle has been struck which will see the ownership of Morecambe FC change after weeks of uncertainty. Bond Group Investments Ltd – headed up by former Worcester Warriors rugby owner Jason Whittingham – confirmed it had reached an agreement with Panjab Warriors, who were previously interested in buying the club, to sell [...]
Harrods stocks padel brand for first time as sport booms August 14, 2025 Harrods has stocked a padel brand for the first time as the racket sport continues to expand across the United Kingdom. Pulco, a UK-based apparel brand, will be stocked in the iconic Knightsbridge department store with the collections designed in the capital. “We are incredibly proud to be the first padel apparel brand at Harrods,” [...]
Football stakes in UK down since Euros as Premier League returns August 14, 2025 William Hill parent company Evoke says it has seen lower football staking volumes in the United Kingdom and Ireland since Euro 2024. The company earlier today released their H1 interim results, which show a £588.4m revenue in the UK and Ireland for the first half of the year – a 1.4 per cent decrease compared to [...]
David Beckham-backed Guild Esports put up for sale on insolvency marketplace August 14, 2025 An esports company backed by David Beckham has been put up for sale on an insolvency marketplace, City AM can reveal. Guild Esports, which owns a multi-story gaming venue in Shoreditch, is seeking offers from prospective buyers with a bid deadline of Friday. Founded in 2018, the company employed esports teams which competed in popular [...]