By: Matt Hardy

Deputy Sports Editor - City AM Matt Hardy is the City AM Deputy Sports Editor with a specialism in the business of sport. He covers the likes of rugby, cricket, sporting investment and venture capital funds; while also being across golf, cricket, and the politics of sport.

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Sussex CCC forced to prove financial stability after ECB loan

February 2, 2026

Sussex County Cricket Club will need to prove their financial stability to the England and Wales Cricket Board after entering into an agreement with cricket’s governing body. The three-year financial framework agreement will see the county receive a points deduction ahead of the 2026 season, a suspended fine of £100,000, and a further suspended points [...]
Welsh Rugby missed out on £45m in previous Principality Stadium deal

January 31, 2026

The Welsh Rugby Union lost £45m from underselling the naming rights to the Principality Stadium, according to a new report. A 10-year deal with insurer Principality is expected to conclude this year, with the decade-long cost of sponsoring Wales’ biggest stadium widely reported to be £1m per season. That’s despite research from The Sponsor shared [...]
Heated Rivalry credited with surge in UK ice hockey ticket sales

January 30, 2026

A surge in ticket sales across UK ice hockey has partly been attributed to Heated Rivalry, the hit LGBT drama set in the sport. The hit Canadian show was released last year but only hit UK streaming services in recent weeks, adding to the online buzz around it and ice hockey more widely. Data published [...]
Exclusive: Perth Bears NRL CEO on taking games to Singapore

January 30, 2026

The newest NRL side the Perth Bears have demonstrated their league’s ambition to dominate global rugby league ahead of their debut, saying they want to play in Singapore. Perth Bears will join the NRL in 2027, becoming the first rugby league team to join the Australian top flight since the Dolphins in 2023. And chief [...]
‘No comment’: City firms on Starmer China trip keep schtum

January 29, 2026

When Sir Keir Starmer boarded a British Airways flight to Beijing earlier this week, he brought with him a coterie of leaders from British industry to help fly the flag. More than 50 delegates were invited on the PM’s trip, many from top City institutions such as law firm Clifford Chance and accounting giant PwC. [...]
Fulham FC Riverside Stand to offer hospitality at Boat Race

January 29, 2026

A new premium hospitality has been added to the route of the iconic Boat Race, with the Fulham FC Riverside Stand hosting the new space. Fulham Pier will host hospitality for the Boat Race, which is sponsored by Chanel, in April. It’s the first time the space has been open to the public for the [...]
Premier League clubs earn £250m in on-field Champions League prize money

January 29, 2026

Premier League clubs in the Champions League have banked over £250m in on-field prize money after all six teams qualified for the knockouts. Arsenal, Liverpool, Tottenham Hotspur, Chelsea and Manchester City qualified straight for the round of 16 after successful campaigns in the 36-team, one-table group phase. Newcastle United qualified too, but will need to [...]
Allianz serves up Jannik Sinner partnership

January 29, 2026

Reigning Wimbledon champion Jannik Sinner has penned a multi-year deal with Allianz. The Italian, who takes on Novak Djokovic on Friday in the Australian Open semi-finals, has inked a partnership with the insurance giant that will see him become a global brand ambassador. Sinner said he would be looking “forward to building a collaboration with [...]
Guinness returns to English football shirt sponsorship for first time since 1980s

January 29, 2026

Guinness is returning to the front of an English football shirt for the first time since 1986 after signing a deal with Women’s Super League 2 team Bristol City. The West Country team – co-owned by Steve Lansdown of Hargreaves Lansdown fame, and women’s sport conglomerate Mercury13 – will see their shirts feature Guinness 0.0 [...]
Tyson Fury’s comeback fight will be broadcast on Netflix

January 28, 2026

Netflix will broadcast its first ever live event from the United Kingdom when Tyson Fury exits retirement to take on Arslanbek Makhmudov. The card has been scheduled for 11 April with the location as yet unknown, but the bout has been agreed in conjunction with boxing’s latest tycoon Turki Alalshikh and his magazine, The Ring. [...]

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By: Matt Hardy

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