By: Matt Hardy

Deputy Sports Editor - City AM Matt Hardy is the City AM Deputy Sports Editor with a specialism in the business of sport. He covers the likes of rugby, cricket, sporting investment and venture capital funds; while also being across golf, cricket, and the politics of sport.

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Alpine boss confirms four potential buyers, including Mercedes, for F1 team

March 13, 2026

Alpine team principal Flavio Briatore has confirmed that there are “three or four” serious buyers, including Mercedes, for a stake in the Formula 1 team. The team, which is owned by Renault Group, could see a significant minority stake controlled by Otro Capital offloaded. Christian Horner, former team principal of Red Bull Racing, has reportedly [...]
Sunrisers Leeds X account suspended after Hundred auction backlash

March 13, 2026

Sunrisers Leeds have been caught up in backlash after buying Pakistani player Abrar Ahmed in The Hundred auction. The franchise – owned by India’s Sun Group and a sister team to the IPL’s Sunrisers Hyderabad – had its X account suspended in the early hours of Friday morning after Indian social media users urged others [...]
Man City Puma kit deal helps UK sponsorship market hit £5bn

March 12, 2026

Manchester City’s Puma kit extension helped the UK sponsorship market top £5bn in 2025, up over 10 per cent on 2024. City signed a record-breaking 10-year kit partnership extension last year which could be worth around £100m per season. It, combined with other sponsorship activity across the UK saw the sector grow 10.5 per cent [...]
Hundred auction: Welsh Fire spend big, Coles lands £390k contract

March 12, 2026

Welsh Fire were the big spenders in the morning session of The Hundred auction, splashing £540,000 on Joe Root and Jordan Cox. Wicket-keeper-batter Cox – who was the leading run scorer in last year’s Hundred competition – fetched the highest price before the lunch break, being snapped up by the Cardiff-based franchise for £300,000. Former [...]
Blitz Golf: Golf’s answer to T20 cricket coming to London

March 12, 2026

When LIV burst into the sporting galaxy it promised to be “golf, but louder”. So what do you call golf that lasts just three hours and has been described as the sport’s version of Twenty20 cricket? The answer, it seems, is Blitz. Established in Australia back in 2018, Blitz Golf shot to prominence when cricketer [...]
Toulouse minority owner: Prem Rugby franchising ‘very exciting’

March 11, 2026

A ringfenced Prem Rugby should be seen as an exciting prospect that could one day chase down the powerhouse Top 14 league, according to a co-owner of six-time Investec Champions Cup winners Toulouse. The RFU Council voted through measures last month that ended automatic promotion and relegation from Prem Rugby to the second-tier Champ. It [...]
Birmingham City: How Wagner and West Mids Mayor unlocked stadium plan

March 11, 2026

Last year, at the end of January, the Mayor of the West Midlands Richard Parker picked up the phone to Birmingham City owner Tom Wagner to hear a football club shareholder frustrated with the public interest surrounding the construction of a new arena for Manchester United rather than his stadium project in Britain’s second city. [...]
Itoje and Pollock can boost Britain’s soft power on global stage, MP says

March 10, 2026

England captain Maro Itoje and teammate Henry Pollock have been backed to become ambassadors for the country. Steve Borthwick’s England side may be on a dire run of three consecutive defeats but Liberal Democrat MP Edward Morello insists the pair, alongside Women’s Rugby World Cup winning Red Roses, can help to project Britain’s soft power [...]
Football investors Mercury13 take majority stake in top flight Spanish club

March 10, 2026

Women’s football multi-club group Mercury13 has expanded its ownership roster with the majority acquisition of Spanish Liga F side FC Badalona Women. The move brings the top-flight club into a portfolio which includes WSL 2 team Bristol City Women and Italian outfit FC Como Women. Lauren Holiday, chairwoman of Mercury13 and incoming board member of [...]
Treasury ignored DCMS gambling tax hike concerns before Budget raid

March 6, 2026

Whitehall raised questions about the amount of money a gambling levy could raise before Chancellor Rachel Reeves pushed ahead with tax hikes in the Autumn Budget. A Freedom of Information request seen by City AM shows analysis by the Department of Culture, Media and Sport in response to proposals by the Social Market Foundation and [...]

Football Focus to be axed but Alex Scott to remain key BBC Sport presenter

Football Focus to be axed but Alex Scott to remain key BBC Sport presenter

Punchdrunk Theatre founder: These video games changed my life

By: Matt Hardy

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