By: Matt Hardy

Deputy Sports Editor - City AM Matt Hardy is the City AM Deputy Sports Editor with a specialism in the business of sport. He covers the likes of rugby, cricket, sporting investment and venture capital funds; while also being across golf, cricket, and the politics of sport.

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Exclusive: F1 Academy launch partnership with Unilever’s Dirt is Good

May 18, 2026

Unilever brand Dirt Is Good will today announce a partnership with the all-female racing series F1 Academy, City AM can reveal. The laundry group, which counts OMO, Persil, breeze and Skip within its brand portfolio, has signed a multi-year deal with the single-seater series which will begin this weekend in Canada. F1 Academy is an [...]
Fifa World Cup under major threat of cyber terrorism

May 18, 2026

The 2026 Fifa World Cup could be the victim of the largest volume of cyber terrorism and hacktivism events in sporting history. The sheer scale of next month’s tournament – which is being hosted across Canada, the United States and Mexico – could play into the hands of rogue states and groups looking to cause [...]
Britain takes first steps on journey to 2040s North of England Olympics bid

May 17, 2026

The first steps have been taken to see Great Britain host the Olympics, in the North of England, for the first time since London 2012. The government this morning commissioned an “initial strategic assessment” into the potential for the North of England to stage the quadrennial games in the 2040s. Though any decision to bid [...]
Hearts: Fan ownership, Tony Bloom and upsetting the Old Firm status quo

May 15, 2026

A decade ago Leicester City beat odds of 5000/1 to win the Premier League. Hearts could replicate that level of upset on Saturday in the Scottish Premiership. Because for the first time since 1985 one of Rangers or Celtic may not lift the title. Forty years ago it was Aberdeen under Sir Alex Ferguson, this [...]
Sunday Times Rich List: Bath and Man United owners Dyson and Ratcliffe lose £10bn

May 15, 2026

Manchester United and Bath Rugby investors Sir Jim Ratcliffe and Sir James Dyson have lost £10bn in the last year, according to the Sunday Times Rich List. Dyson, who earlier this year purchased 50 per cent of Prem Rugby club Bath, saw his and his family’s wealth fall £8.8bn, from £20.8bn to £12bn between 2025 [...]
Championship play-off final may be postponed over spygate, EFL admits

May 14, 2026

The EFL have not ruled out postponing the Championship play-off final between Hull and Southampton over recent spygate accusations. Southampton’s semi-final opponents Middlesbrough lodged a complaint with the Championship’s governing body after a man was spotted outside of Boro’s training ground with a camera. Southampton were charged with breaching EFL regulations after Middlesbrough’s complaint but [...]
Arsenal sign Deel deal with CEO who is fan of Champions League finalists PSG

May 14, 2026

HR firm Deel, whose chief executive supports rival Champions League final side Paris Saint-Germain, will replace Visit Rwanda on the sleeve of Arsenal’s kit. The Gunners, currently top of the Premier League and on the verge of a first title in over 20 years, had initially looked to renew a long-standing deal with the tourism [...]
Plans for 25,000-capacity NBA basketball arena called London Colosseum

May 14, 2026

The capital is set to get a 25,000-capacity NBA basketball arena in the Olympic Park called the London Colosseum. Jericho Estates, Peacock Gym, Torch Sports and architects Chybik and Kristof have partnered to produce plans for the stadium, which will be near the London 2012 Olympic Stadium – currently used by Premier League club West [...]
Ronaldo becomes shareholder in broadcaster ahead of World Cup

May 14, 2026

Cristiano Ronaldo has become a shareholder in a sports broadcasting company ahead of this summer’s Fifa World Cup. The Portuguese footballer has invested in Brazil-based LiveMode and will become a strategic partner. His stake will be focused on a newly-formed operating group that will grow the Brazilian brand outside of South America. The striker said: [...]
F1 Arcade, curling and axes: Inside London’s sport experience economy

May 14, 2026

Whether it’s Formula 1, pool, axe throwing or curling; London’s experience economy is thriving as City social habits change. Earlier this month, Formula 1 ended a five-week hiatus in Miami. But over 4,000 miles away in the shadow of St Paul’s Cathedral in London, hundreds of fans gathered – at the last minute due to [...]

Kemi Badenoch can still woo the City

Hydration breaks: World Cup ad cost could eclipse Super Bowl’s $7m price tag

Bowls Club is the City’s most eccentric (and brilliant) pop-up

By: Matt Hardy

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