By: Matt Hardy

Deputy Sports Editor - City AM Matt Hardy is the City AM Deputy Sports Editor with a specialism in the business of sport. He covers the likes of rugby, cricket, sporting investment and venture capital funds; while also being across golf, cricket, and the politics of sport.

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Formula 1’s governing body wants more races in China and Asia

July 3, 2026

Formula 1’s governing body has insisted it wants more races in China and Asia as part of a Far East pivot ahead of this weekend’s British Grand Prix at Silverstone. The Federation Internationale de l’Automobile (FIA) told City AM that Asia had become a key growth market for the not-for-profit motorsport governing body, which this [...]
Sumo’s London return shows the capital really is a global sport leader

July 2, 2026

An astonishing thing is happening in Greenwich’s historic Borough Hall. The somewhat garish landmark of SE10, until next Wednesday, is at the epicentre of London’s love affair with Sumo. Having returned to the capital in 2025 for the first time since the early 1990s, City AM revealed last month that the highest level of the [...]
Formula 1 worth £12bn to UK economy as Silverstone rakes in £100m

July 2, 2026

Formula 1 boosts the UK economy by £12bn every year, according to new figures revealed ahead of this weekend’s British Grand Prix at Silverstone. The wider impact in the UK of the elite motor racing series – 10 of whose 11 teams are headquartered in the country or have operational bases on these shores – [...]
Inside Arabian Falcons: The Dubai football side managed by Jonjo Shelvey

July 2, 2026

Arabian Falcons have just re-signed Jonjo Shelvey as their manager, with the Dubai football team boasting off-pitch figures such as Jason Puncheon. Matt Hardy investigates Hear someone discussing Arabian Falcons and it would be easy to assume they were talking about either the Peregrine or the Saker – two heritage symbols of the Middle East [...]
Gloucester Rugby warn of risk to future as losses jump 450 per cent

July 1, 2026

Gloucester Rugby’s accounts warn they face a “material uncertainty” after the Prem Rugby club saw losses spiral by more than 450 per cent last year. The Gloucester Rugby Limited accounts, filed this week with Companies House, posted a loss of £2.9m for last season, up from £500,000 the year prior – an increase of 464 [...]
Nations Championship: Monzo makes first move into rugby, with Allianz and ITV

July 1, 2026

Monzo have broadened its sponsorship portfolio, joining Allianz in sponsoring ITV’s coverage of rugby union’s Nations Championship competition. The challenger bank and insurance giant have each signed deals with the free-to-air broadcaster to be part of the channel’s coverage of the inaugural inter-hemispheric tournament. It is Monzo’s first step into rugby union and comes after [...]
Exeter Chiefs deal done as Bournemouth owners complete ‘£45m’ takeover

June 30, 2026

AFC Bournemouth owner Bill Foley’s Cannae Holdings have completed the purchase of Prem Rugby club Exeter Chiefs for a reported £45m. The American – who controls the Premier League club as part of a Black Knight consortium that includes Michael B Jordan – will become the majority owner of the Devonshire rugby union team, and [...]
West Ham to announce betting front-of-shirt sponsor after Premier League relegation

June 30, 2026

West Ham United will this morning announce that they are keeping betting brand Boyle Sports as its front-of-shirt sponsor next season after being relegated from the Premier League. The London club had the Irish family-owned firm across its claret and blue shirts across last season’s Premier League campaign but risked losing them after top flight [...]
Unilever chief on how to activate 35 brands at the Fifa World Cup

June 30, 2026

With the World Cup a sponsor’s heaven, Matt Hardy asks Unilever how the FMCG behemoth activates 35 brands amid a need to be noticed. A number of the brand campaigns at this Fifa World Cup have been sublime, others have fallen a little flat. Activating at a tournament watched by billions across nearly 200 countries [...]
Wimbledon: Majority of £350,000 debentures sold to overseas fans

June 29, 2026

The majority of premium Wimbledon debentures are being purchased for over £350,000 by overseas fans as sellers cash in on its exclusivity. Weekly auctions run by Dowgate Capital, the official broker of Wimbledon, are seeing prices surge beyond the initial issue price of £116,000 with most of the debentures being sold in pairs and therefore [...]

Nearly 1m people to pay higher tax ‘by stealth’

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Jeff Goldblum plays the cinematic hits at joyful Royal Albert Hall show

By: Matt Hardy

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