By: Matt Hardy

Deputy Sports Editor - City AM Matt Hardy is the City AM Deputy Sports Editor with a specialism in the business of sport. He covers the likes of rugby, cricket, sporting investment and venture capital funds; while also being across golf, cricket, and the politics of sport.

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PwC sign sponsorship deal with major cricket team

July 8, 2026

PwC have entered into a partnership with a major cricket club as the professional services firm expands further into sport. The US branch of the Big Four organisation will become the sleeve partner of Major League Cricket team the Texas Super Kings. PwC’s Rob Baldwin described the deal as an alignment with their “commitment to [...]
Russians are poised to compete at the LA 2028 Games as IOC lifts ban

July 7, 2026

Russians are poised to compete at the LA 2028 Games after the International Olympic Committee lifted its ban on the Russian Olympic Committee. The Russian Olympic Committee had been banned since October 2023, following the invasion of Ukraine, but the International Olympic Committee now argues that the ROC “no longer includes as its members any [...]
England 2am World Cup victory smashes records for BBC on iPlayer and website

July 7, 2026

England’s dramatic World Cup victory against Mexico led to a record-breaking broadcast across the board for the BBC. Over 11m BBC iPlayer requests contributed to the largest ever day on record for the streaming service, hitting 48m requests in total on Monday, while the 3-2 win at the Estadio Azteca attracted a peak live audience [...]
Trump and Infantino: The venomous relationship between sport and politics

July 7, 2026

The debacle between Donald Trump and Gianni Infantino proves beyond doubt sport and politics are intertwined, Matt Hardy writes. “I feel disappointed with too many people. They put politics and manipulation, talk about ethics and integrity [first]. If we talk about the history of this game, I am disappointed in a personal way.” Those were [...]
SailGP: The $100m-per-team sailing league looking to join British summer of sport

July 7, 2026

With SailGP back on these shores later this month, how is the league going about becoming a staple of the British summer? The British summer of sport is an extraordinary thing; Henley, Wimbledon, the Boat Race, Queen’s, Test cricket, The Open, Prem Rugby’s final, the British Grand Prix and more. But there is another sport [...]
All England Club slap down wealthy Indian Jindal over Wimbledon empty seat post

July 6, 2026

The All England Club has slapped down a member of the billionaire Jindal family after the Indian bemoaned empty seats at Wimbledon. Parth Jindal, whose investments includes Indian Premier League cricket team Delhi Capitals, took to social media to berate the empty seats on the showcourts of Wimbledon. “Never seen so many empty seats at [...]
IFS and Chelsea reaffirm partnership but AI firm won’t be front-of-shirt

July 6, 2026

Industrial AI firm IFS has reaffirmed commitment to its global partnership with Chelsea but will not remain the Premier League club’s front-of-shirt sponsor. IFS appeared on the front of Chelsea’s shirts for the latter part of last season, having signed a three-year contract with the US-owned West London side in February. But their expanded partnership, [...]
England World Cup final run could see Brits spend extra £250m

July 6, 2026

A run to the Fifa World Cup final could see England fans generate an extra £250m in retail and home-viewing spend. Data from Novuna Finance shared with City AM suggests that the nation could spend an additional £75m-£150m should Thomas Tuchel’s England side go on a knockout run, while reaching the coveted final – later [...]
Tickets for England World Cup quarter vs Norway on sale for $8m

July 6, 2026

Tickets for England’s Fifa World Cup quarter-final are on sale for $8m as fans look to snap up a spot for the last eight tie in Miami. England posted one of their greatest ever World Cup victories on Monday, beating Mexico 3-2 at the Azteca Stadium in the co-host’s capital. And they’ve been rewarded with [...]
Free-to-air bonanza boon for fans, sport and marketers

July 4, 2026

A weekend of wall-to-wall live sport on free-to-air television will serve as a boon for brands, terrestrial broadcasters and fans, experts have said. This weekend will see a monumental volume of sport across the five main free-to-air channels – BBC1, BBC2, ITV1, Channel 4 and 5 – as well as ITV4 – as sports look [...]

‘Businesses are not cash machines’ – Badenoch calls on Burnham to rule out tax rises

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I’m an editor. This is the most worrying thing about AI slop

By: Matt Hardy

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