By: Matt Hardy

Deputy Sports Editor - City AM Matt Hardy is the City AM Deputy Sports Editor with a specialism in the business of sport. He covers the likes of rugby, cricket, sporting investment and venture capital funds; while also being across golf, cricket, and the politics of sport.

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Fifa may come under pressure over World Cup ticket resale strategy

May 13, 2026

Fifa may come under pressure to drop its lucrative World Cup ticket resale strategy following law changes in Canada, experts have warned. The Canadian province of Ontario – with a capital in Toronto that will host matches – passed laws in its recent budget banning the resale of tickets for above their initial value, resulting [...]
LIV Golf players knew the risks of rebel tour, Rory McIlroy says

May 12, 2026

Rory McIlroy says LIV Golf players knew the risks they were taking when they jumped ship to the rebel league, as uncertainty clouds the tour’s future. LIV’s backer, Saudi Arabia’s Public Investment Fund, this month confirmed that it will withhold further funding following the end of the season. The move has come as part of [...]
ExpressVPN talk Spurs sponsor deal, Brooklyn Nets and esports

May 12, 2026

Tottenham Hotspur are facing the loss of a key sponsor next season, with ExpressVPN possibly “taking a break from the Premier League” as their two-year deal with the relegation-threatened club comes to an end. The deal, signed in 2024, concludes this month with Spurs hovering just above the relegation zone. The north London club or [...]
London Broncos get fresh investment and eye consortium expansion

May 12, 2026

London Broncos have secured fresh investment into the rugby league side as their Australian owners plan further consortium members. Brisbane-based property mogul Andrew Gray has joined the club’s ownership as part of the 90 per cent held by a group of Australian investors fronted by former NRL legend Darren Lockyer. The fresh injection comes as [...]
Exclusive: Ultimate Sevens franchise rugby project to announce Reebok deal

May 12, 2026

The Ultimate Sevens franchise project will today announce Reebok as its title kit sponsor, City AM can reveal. The project – dubbed by some as the R360 of the rugby sevens world – will launch on Thursday with teams and players confirmed in London. The long-term plan will see franchises sold off, similar to other [...]
Enhanced Games NYSE firm opens down on Friday close

May 11, 2026

Enhanced Group Inc, the firm behind the pro-doping Enhanced Games, opened more than 10 per cent down on its previous close on its first full week on the New York Stock Exchange. The inaugural Enhanced Games, due to take place this month, encourages competitors to take performance enhancing drugs – in stark contrast with mainstream [...]
Promotion to Champ could be worth millions as Blackheath fight to go up

May 9, 2026

Promotion to English rugby’s second tier Champ could be worth millions as Blackheath and Plymouth fight to go up this weekend. Blackheath, the world’s oldest rugby club, take on their south coast opposition in south east London on Saturday with the winner set to take on one of Richmond or London Scottish for promotion to [...]
Prem Rugby chiefs admit its ‘challenging’ to compete with Top 14

May 8, 2026

Prem Rugby chiefs have admitted competing with the French Top 14 has been “challenging” given English salary cap rules. Clubs across England can spend around £8m per season on their squad, with £6.4m of that the standard cap and the remaining a series of credits and allowances. The French Top 14 will see its salary [...]
Sir Dave Brailsford has left his role as director with Manchester United

May 7, 2026

Sir Dave Brailsford has left his role as director with Manchester United just over two years after his Ineos pal Sir Jim Ratcliffe invested into the Premier League club. Brailsford has had a long-standing relationship with petrochemicals firm Ineos, having become team principal of the Ineos Grenadiers grand tour cycling team after its switch from [...]
Is Mercedes-Benz’s $500m WTA Tour partnership value for money?

May 7, 2026

With the deal between Mercedes-Benz and the WTA Tour well underway, Matt Hardy heads to Madrid to see if its value for money. The supermarket meal deal, the cost of an upgrade to business class, the Category A versus Category B match ticket; value for money is one of capitalism’s greatest dilemmas. It is a [...]

City sounds alarm on £40bn foreign M&A offensive targeting ‘cheap’ UK firms

Championship clubs up promotion gamble by adopting new financial rules

Bentley Bentayga Speed: The maddest, baddest SUV you can buy

By: Matt Hardy

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