By: Matt Hardy

Deputy Sports Editor - City AM Matt is the Deputy Sports Editor covering sport, the business of sport and the politics of sport. He covers the likes of football, rugby, cricket, Formula 1, golf and tennis.

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Illegal Premier League betting could hit £1bn within year

August 21, 2026

The betting black market could take £1bn in illegal Premier League bets within a year, analysis has warned ahead of tonight’s kick-off. The Premier League returns this weekend with its 20 clubs voluntarily banning gambling and casino brands from occupying the lucrative front-of-shirt sponsorship slot. Gambling brands – not all of whom are regulated within [...]
Exclusive: Former Formula 1 figure invests £100k into new Pacer app dubbed ‘Sports Tinder’

August 21, 2026

A former Formula 1 test driver has invested into a new app, dubbed Sports Tinder, ahead of its London launch. Pacer will launch this year and target Londoners who run, play tennis and padel and socialise through sport. “Unlike conventional dating apps,” they told City AM, “users do not initially sign up looking for romance. [...]
Premier League: US owners dominate over half of 20 clubs

August 21, 2026

The Premier League returns this evening for its 35th season, and clubs have become commodities traded by some of the world’s richest and most influential investors. From private equity funds to billionaires to sovereign wealth, this current crop of 20 team owners – this season seeing Hull City, Coventry City and Ipswich Town replacing Burnley, [...]
Exclusive: Plans for city-based, private equity-backed athletics league revealed

August 20, 2026

An audacious new athletics league that will see city franchises, road running and stakes sold to competitors is seeking funding to the tune of seven figures ahead of a 2027 launch, City AM can reveal. Former runner Florian Lussy is spearheading the as yet unnamed project – under his R-evo Ventures firm – which will [...]
Billionaire Ackman slams US Open ticket prices as absurd

August 20, 2026

Billionaire hedge fund investor Bill Ackman has slammed organisers for the US Open tennis Grand Slam organisers over the price of tickets. A day one ground pass will set fans back $363, or £268. This will not give fans access to the show courts, with tickets for those set at an even higher price. an [...]
American Express tees up golf’s St Andrews as it expands its sports portfolio

August 19, 2026

American Express this morning announced a partnership with iconic golf course St Andrews as the credit card behemoth expanded its sports portfolio further. The St Andrews Links will now be inter a sports sponsorship umbrella with the likes of NFL, Formula 1, Wimbledon, and Premier League club Brighton and Hove Albion. The deal will give [...]
Mbappe-backed brand set for London store in Harrods

August 19, 2026

A firm which counts Kylian Mbappe as one of its shareholders will this week open a store at London shopping stalwart Harrods. German technology firm Loewe – which counts Mbappe’s family office as minority stakeholder – will have a space at the Brompton Road department store as the firm looks to expand its footprint. Chief [...]
Old Spice Trafford: Which brands could splash £150m sponsoring Manchester United’s new stadium?

August 19, 2026

Technology, financial services and northern brands are favourites to stump up a potential £150m to sponsor Manchester United’s New Trafford stadium, experts have said. Despite only eight of the Premier League’s 20 teams having naming rights sponsors for their stadiums – notably Arsenal, Manchester City and Everton with Emirates, Etihad and Hill Dickinson respectively – [...]
Five tracks that could host Formula 1 in coming years

August 18, 2026

Any country that is any country wants to be part of a coveted club, to be a host of a Formula 1 race weekend. The 2026 season would have seen 21 countries sharing 24 races – altered to 23 races in 20 countries due to the conflict in Iran – meaning a smidge over 10 [...]
Space X-linked Marex in £25m Nottingham Forest front-of-shirt deal

August 18, 2026

Space X-linked global services platform Marex have become Nottingham Forest’s front-of-shirt partner ahead of the Premier League’s return on Friday. The multi-year deal sees the brand replace Bally’s as the Premier League ushers in a voluntary ban on gambling and casino brands being on the front of player shirts. Marex Financial was the firm that [...]

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By: Matt Hardy

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