By: Matt Hardy

Deputy Sports Editor - City AM Matt Hardy is the City AM Deputy Sports Editor with a specialism in the business of sport. He covers the likes of rugby, cricket, sporting investment and venture capital funds; while also being across golf, cricket, and the politics of sport.

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Nutella owners plan $100m World Cup and Super Bowl marketing spree

October 10, 2025

Nutella owner Ferrero will spend over $100m on marketing campaigns related to the Fifa World Cup and 2026 Super Bowl. The confectioner, founded in Italy but based in Luxembourg, has been in the United States for decades but is looking to surge into the North American sports sector. The United States will co-host the 2026 [...]
NBA matches to be staged in China for first time since 2019

October 10, 2025

China will host NBA matches for the first time since 2019 this weekend after six years of being frozen out due to a dispute over Hong Kong. One of the basketball league’s managers stated their support for pro-democracy protestors in Hong Hong back in 2019 and China has since held a hard line on matches [...]
Tattersalls sale rakes in £134m as Qatar, Saudi and US fight for horses

October 10, 2025

Sales for the Tattersalls Yearling Book 1 sale topped £134m this week at Newmarket as international buyers snapped up horse racing’s future. The three-day event in Suffolk attracted buyers from across the world, with ruler of Dubai Sheikh Mohammed bin Rashid al-Maktoum and super agent Kia Joorabchian among the top bidders. Mega operations Gadolphin and [...]
Saudi bigwig Turki Alalshikh hints at Manchester United investment

October 9, 2025

Saudi bigwig Turki Alalshikh has hinted at the potential of fresh investment into Premier League club Manchester United. A cryptic message on X, formerly Twitter, overnight suggests the club is in the “advanced stage” of finding new capital, just 18 months since Sir Jim Ratcliffe purchased nearly 30 per cent of the Red Devils. The [...]
Exclusive: Warrington Wolves to announce record shirt deal

October 9, 2025

Super League side Warrington Wolves are today expected to announce a record deal with existing front-of-shirt sponsor Hoover, City AM can reveal. The Wire will see their agreement with the Haier Europe subsidiary Hoover extended by a further two years, taking the total association to eight years in length. City AM understands that the seven-figure [...]
Blavatnik investment in Dazn tops $7bn despite Surj stake sale

October 8, 2025

Billionaire Sir Leonard Blavatnik has now invested more than $7bn into sports streaming platform Dazn, having injected an extra $600m in 2024. While revenues increased by more than $300m to over $3bn and losses narrowed from $1.4bn to $936m, according to the accounts filed with Companies House for the year ending 31 December 2024, the [...]
Ronaldo becomes first $1bn footballer after new Al-Nassr deal

October 8, 2025

Cristiano Ronaldo has become the first billionaire footballer after his reported $400m Al-Nassr contract extension earlier this year. The 40-year-old Portuguese – who has enjoyed spells at the likes of Sporting Lisbon, Manchester United, Real Madrid and Juventus – is currently plying his trade in the Saudi Pro League with top-of-the-table Al-Nassr. And his bumper [...]
London hailed as global capital for women’s sport as 1.4m visit

October 8, 2025

London has been hailed as a global epicentre for women’s sport after the Red Roses, Queen’s Club, the Lionesses and athletics all contributed to 1.4m fans attending events in the capital. Nearly 82,000 fans packed in to Allianz Stadium in Twickenham last month to watch England beat Canada to win a first Women’s Rugby World [...]
Exclusive: NRL investment talks welcome but must be open, Leeds Rhinos chief

October 7, 2025

Frank discussions over Australia’s NRL potentially buying a stake in English rugby league should be welcomed, a key Super League boss has told City AM. Leeds Rhinos chief executive Gary Hetherington says calls from Peter V’landys, chair of Australia’s governing body, to look at investment should be heard as part of a wider discussion between [...]
Former FCA and EY bigwig named football regulator chief executive

October 7, 2025

Former FCA and EY bigwig Richard Monks has been named chief executive of the Independent Football Regulator. The appointment of the former Big Four partner comes after confirmation of media rights advisor David Kogan being named chairman. Monks is the first executive appointment made by the Independent Football Regulator after the Football Governance Bill passed [...]

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By: Matt Hardy

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