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By: Matt Hardy

Deputy Sports Editor - City AM Matt is the Deputy Sports Editor covering sport, the business of sport and the politics of sport. He covers the likes of football, rugby, cricket, Formula 1, golf and tennis.

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All 3575 Articles
  • Sporta gets £5m injection as it seeks UK banking license

    Sport Business

    Sporta’s bid to become the UK’s first authorised bank dedicated to sport has been boosted by a £5m cash injection from a London-based private equity house. The Lazaroo-Hood Group, which also has a base in Jersey, will make the organisation Sporta’s largest shareholder, alongside the firm’s founders. The raise is a follow-on investment after earlier [...]

    Football player in white and red jersey heading a ball during a match with opponents nearby.
  • TSG 1899 Hoffenheim: How SAP and AI can topple Crystal Palace, and scouts

    Sport Business

    Ahead of their Europa League tie with Crystal Palace, Matt Hardy spoke to TSG 1899 Hoffenheim and SAP about how technology and AI is driving their team. The last couple of months have been littered with stories of Artificial Intelligence (AI) models going rogue, causing havoc and ignoring their human handlers; much like a superstar [...]

    Man in soccer kit with VR headset in a room with stadium-style seating and TSG 1899 Hoffenheim logo
  • Red Bull investment can be Prem Rugby template amid growing losses

    Sport Business

    Red Bull’s investment into Prem Rugby can be used as a “template for revitalising professional rugby in England” amid concerns about losses across the top flight, a new report has said. The energy drinks tycoon purchased Newcastle in 2025, kickstarting a flurry of investment into Prem Rugby. Since the takeover the club have enjoyed sold [...]

    Smiling male athlete in a navy blue jersey with Red Bull and Newcastle logos, celebrating with fists raised.
  • Prem Rugby champions Northampton Saints cut losses amid investment talks

    November 3, 2026

    Losses at Prem Rugby champions Northampton Saints halved last season as the Midlands club enjoyed a surge in turnover.  The team, who won their second Prem Rugby title in three years in May, cut losses for last season to £932,000, down from £1.83m the year prior. Results released by Northampton Saints this morning cited a [...]

  • Antonelli victory rare win for Manchester United owner Ratcliffe and Ineos

    November 3, 2026

    Somewhere, probably in Monaco, one Sir Jim Ratcliffe will be breathing a sigh of relief. Because the billionaire, who is chief executive of petrochemicals giant Ineos, has finally broken a run of winlessness in sport. The 74-year-old on Sunday saw Formula 1 driver Kimi Antonelli become the youngest ever world champion, driving for a team [...]

  • Commonwealth Games generated £223m for Scotland

    November 2, 2026

    The Commonwealth Games delivered more in economic activity than it cost to host as organisers proved the viability of a slimmed-down iteration of the event. The 2026 Commonwealth Games, which took place this summer in Glasgow, cost less than £160m to stage after the Scottish city stepped in for Victoria when the Australian state pulled [...]

  • Antonelli can be the next Valentino Rossi for Italy, Mercedes boss says

    November 2, 2026

    Kimi Antonelli can emulate Valentino Rossi as an Italian global racing ambassador after becoming the youngest ever Formula 1 world champion, his boss has said. The 20-year-old, from the motorsport hotbed of Emilia-Romagna, finished third in Mexico City on Sunday but won his first Formula 1 title, becoming the youngest in history and the first [...]

  • Manchester United director Glazer donates $220,000 to Trump ahead of midterms

    October 30, 2026

    Manchester United director Edward Glazer has emerged as the leading donor to President Trump’s Republican Party among the Premier League’s sizeable American ownership contingent ahead of the US midterm elections. Glazer, whose family owns the majority of Manchester United, has donated over $220,000 to the Republican National Committee in 2026 through his Tampa Bay Buccaneers [...]

  • England captain Itoje lands Snoop Dogg-linked sponsorship deal

    October 29, 2026

    England captain Maro Itoje has signed a deal with Swansea City sponsor AG1 ahead of next month’s Nations Championship at Twickenham. The Saracens forward has penned a two-year agreement to become an athlete ambassador for the wellness brand, which makes drinks supplements. The lock joins actor Hugh Jackman, racing driver Sir Lewis Hamilton and sprinter [...]

  • Goldman: Private Equity deals in sport surge 280 per cent since 2018

    October 29, 2026

    The number of private equity deals in sport has surged nearly 300 per cent since 2018, a new report has shown. The number grew from 50 in 2018 to 192 in 2025, representing a jump of 284 per cent, according to research in Goldman Sachs’ Playing for Scale report. There has been a surge of [...]

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