By: Matt Hardy

Deputy Sports Editor - City AM Matt Hardy is the City AM Deputy Sports Editor with a specialism in the business of sport. He covers the likes of rugby, cricket, sporting investment and venture capital funds; while also being across golf, cricket, and the politics of sport.

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World Cup won’t boost US or European economies, experts warn

June 2, 2026

The upcoming Fifa World Cup is unlikely to deliver significant or lasting economic growth for its three hosts and the European market, experts have warned. The quadrennial tournament – being held across the United States, Canada and Mexico – is set to “generate excitement far more reliably than sustained economic transformation”. Natixis CIB’s report, Beyond [...]
Londonmaxxing: Queen’s start of top tennis year for capital

June 2, 2026

The capital is going through a period of Londonmaxxing, where the much-loathed Gen Z social media tribe is, surprisingly, bigging up London amid online hatred for the city. They’re strutting with their coffees, diving into thousands of years of history and realising that London really is at the centre of much of the sporting universe. [...]
England chiefs lay bare Fifa World Cup logistics schedule

June 2, 2026

The chief executive of the Football Association has laid bare the logistical complexities of England’s upcoming World Cup. The tournament is being held across the United States, Canada and Mexico with many European teams expecting to lose money, in part, because of travel issues. “These tournaments, you’re going to be away for a long time,” [...]
Two T20 franchises to merge as external investment nears

June 2, 2026

The two Australian Big Bash franchises based in Melbourne are to merge as private equity interest in the T20 league intensifies. The eight Big Bash teams are ripe for overseas picking amid a global interest in cricket driven by the United States and India, though not all Australian states voted in favour of selling up [...]
Liverpool have the most valuable front-of-shirt deal in the Premier League

June 2, 2026

Liverpool have the most valuable front-of-shirt sponsorship deal in the Premier League, a new fair market report has revealed. The Reds’ reported £50m-per-season deal with financial services group Standard Chartered is actually undervalued by over £10m and should be worth £61m, according to The Sponsor’s “Premier league Fair Market Sponsorship Values 2026” report. It sees [...]
Como 1907: How to make it on the lake with tourist fans and fashion

June 2, 2026

When somebody says Como it is easy to think of a gargantuan Italian lake, Renaissance architecture and quaint railways. But now it’s Champions League football. Having been declared bankrupt in 2004 and again in 2016, a new iteration of Como 1907 was founded in 2017 and put into the fourth tier of Italian football. Less [...]
Squash players turn to social media to cash in on LA Olympic Games opportunities

June 1, 2026

British squash players are turning to social media to create commercial opportunities as athletes look to cash in on potential revenue streams. Following on from the success of athlete content at the Milano Cortina Winter Olympics – TikTok told City AM that there were 99,900 posts tagged with the official hashtag, with tournament-related searches dominating [...]
New mixed gender trophy introduced for coming Hundred season

June 1, 2026

The Hundred will this season introduce a new team trophy as the franchise cricket tournament seeks to further expand its reach. The trophy, demonstrated at a kit launch at the Oval yesterday, will see men’s and women’s results combined, akin to a Formula 1 Constructors’ Championship that combines two driver performances. Fans will have the [...]
Exclusive: Roland Garros star and ATP chief in £450,000 tennis fund raise

June 1, 2026

French Open star Elina Svitolina and the chief executive of the ATP Tour Eno Polo are part of a £450,000 fund raise for a French performance start-up, City AM can reveal. TIVA’s pre-seed will help to develop a series of marginal gains products aimed at skin contact between hands and tennis racket grips. APEX, a [...]
Iran and Russia to target Fifa World Cup, threat experts say

May 29, 2026

Russia and Iran rogue actors will target the Fifa World Cup as part of an ongoing anti-US position, according to global threat intelligence experts. This year’s World Cup – taking place across the United States, Canada and Mexico – is likely to be subject to a number of acts of cyber terrorism, while the use [...]

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By: Matt Hardy

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