By: Matt Hardy

Deputy Sports Editor - City AM Matt is the Deputy Sports Editor covering sport, the business of sport and the politics of sport. He covers the likes of football, rugby, cricket, Formula 1, golf and tennis.

Connect on socials

All 3577 Articles

England Rugby in first ever back-of-shirt deal with £5m a year Lloyds signing

September 9, 2026

Banking giant Lloyds has become England Rugby’s first ever back-of-shirt partner after the world’s richest union added the City staple to its sponsorship portfolio. It comes six months after City AM revealed Lloyds had held talks with England chiefs over back-of-shirt and back-of-shorts sponsorship. The deal will see the financial giant’s logo appear above the [...]
Nandy absence called out as MPs urge greater use of sport as soft power

September 9, 2026

The government must do more to use sport and the wider culture sector to maximise global soft power, according to an influential MP. Dame Caroline Dinenage, chair of the Culture, Media and Sport Select Committee, has criticised the government for staging its Soft Power Council only four times, with the department’s Secretary of State Lisa [...]
RFU left waiting on Twickenham gig planning meeting after NIMBY opposition

September 8, 2026

England Rugby chiefs are being forced to wait for a crucial planning meeting over the future of events at Allianz Stadium. Hopes had been raised that a meeting to determine whether the Twickenham arena could significantly boost its number of non-sporting events – from three to 15 – would be held in September. But the [...]
Liverpool in record £300m deal as Turkish Airlines replaces Standard Chartered

September 8, 2026

Liverpool will replace Standard Chartered as their front-of-shirt partner next season after agreeing a record £300m deal with Turkish Airlines. The flagbearer, already a sponsor of the Uefa Champions League, will pay £60m per season as part of a five-year deal beginning in 2027 in what is being reported as the biggest front-of-shirt deal in [...]
Football multi-club ownership firm seeks London Stock Exchange bond issue

September 8, 2026

An ambitious London-based firm looking to create a football multi-club network and sell bonds on the London Stock Exchange has smashed its first fundraising goal. The Football Factory raised over £100,000 at an £8m pre-money valuation this week ahead of a Series A round and a bond sell-off – in one or both of London [...]
Nottingham Forest reportedly terminate Edu contract

September 7, 2026

Edu Gaspar has left his role as global head of football at Premier League club Nottingham Forest after a lively year in the Midlands. The former Arsenal invincible joined Forest in July 2025 but has departed after a year, with the Telegraph stating that his contract had been terminated. “I’m truly excited about this new [...]
Why F1 Hamilton’s best mate Chamley-Watson is backing World Fencing League

September 7, 2026

We have seen monster valuations for teams in sailing and equestrian, so is the World Fencing League next? One of the reasons football became the world’s only global sport is because of its low barrier to entry; two objects as posts – they don’t even need to be of any vertical stature – and something [...]
Alcaraz ditches tennis player group demanding prize money hike

September 7, 2026

Reigning US Open champion Carlos Alcaraz has withdrawn from a group of top tennis stars demanding a larger proportion of prize money from the four grand slam tournaments. The Spaniard, who will take on US star Ben Shelton in a quarter-final match-up this evening, was initially part of a group which chose to take on [...]
Formula 1 chiefs cool speculation of 12th team on grid

September 3, 2026

Formula 1 chiefs have cooled speculation that a 12th team could join the grid before the end of the decade. The global motor sport series saw the number of teams rise from 10 to 11 earlier this season when Cadillac joined the grid, and FIA chief Mohammed Ben Sulayem has previously said he is open [...]
Fulham owner Khan sees his £1bn stadium construction project take next steps

September 2, 2026

Owner of Premier League club Fulham, Shahid Khan, is spending £1bn on a major stadium upgrade as he looks to expand his corporate offering. The Pakistani-American businessman, who is reportedly worth nearly $15bn, will see his team relocated by 150 miles while the works, which will be completed in time for the summer of 2028, [...]

Sequoia scraps London office as UK employees face axe

Ice Hockey World Championships sponsor threatens to pull out over Russia

Meet the woman trying to fix hospitality’s toxic kitchen culture

By: Matt Hardy

All 3577 Articles

Subscribe