By: Matt Hardy

Deputy Sports Editor - City AM Matt Hardy is the City AM Deputy Sports Editor with a specialism in the business of sport. He covers the likes of rugby, cricket, sporting investment and venture capital funds; while also being across golf, cricket, and the politics of sport.

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Promotion to Champ could be worth millions as Blackheath fight to go up

May 9, 2026

Promotion to English rugby’s second tier Champ could be worth millions as Blackheath and Plymouth fight to go up this weekend. Blackheath, the world’s oldest rugby club, take on their south coast opposition in south east London on Saturday with the winner set to take on one of Richmond or London Scottish for promotion to [...]
Prem Rugby chiefs admit its ‘challenging’ to compete with Top 14

May 8, 2026

Prem Rugby chiefs have admitted competing with the French Top 14 has been “challenging” given English salary cap rules. Clubs across England can spend around £8m per season on their squad, with £6.4m of that the standard cap and the remaining a series of credits and allowances. The French Top 14 will see its salary [...]
Sir Dave Brailsford has left his role as director with Manchester United

May 7, 2026

Sir Dave Brailsford has left his role as director with Manchester United just over two years after his Ineos pal Sir Jim Ratcliffe invested into the Premier League club. Brailsford has had a long-standing relationship with petrochemicals firm Ineos, having become team principal of the Ineos Grenadiers grand tour cycling team after its switch from [...]
Is Mercedes-Benz’s $500m WTA Tour partnership value for money?

May 7, 2026

With the deal between Mercedes-Benz and the WTA Tour well underway, Matt Hardy heads to Madrid to see if its value for money. The supermarket meal deal, the cost of an upgrade to business class, the Category A versus Category B match ticket; value for money is one of capitalism’s greatest dilemmas. It is a [...]
Cornish Pirates announce US investment into Champ Rugby team

May 7, 2026

US investors have taken a stake in Champ Rugby club Cornish Pirates as English ovalball continues to be seen as an attractive asset class. The Cornish Pirates, who play their home games at Mennaye Field in Penzance, have become the first known English rugby union club to onboard major American investors. J. Kenneth Moritz and [...]
Could jet fuel shortages stop fans going on holiday to Fifa World Cup?

May 6, 2026

Fans could stay away from next month’s Fifa World Cup as jet fuel shortages cause price hikes and travel uncertainty, experts have warned. The World Cup is being staged across North America with the United States, Canada and Mexico acting as co-hosts, but issues stemming from President Trump’s conflict with Iran could limit the numbers [...]
Sky Sports sign £1bn Formula 1 deal to freeze out Netflix and Apple

May 6, 2026

Sky Sports have moved to secure Formula 1 rights in a £1bn deal that freezes out Netflix and Apple. The rights upgrade sees the partnership between the British broadcaster and global motorsport series extend an existing deal that already ran to 2029 through to 2034. Sky became the home of Formula 1 in 2019. The [...]
Exclusive: Two Super League clubs circling Saracens’ Ben Earl

May 6, 2026

Rugby league’s biggest clubs are circling England rugby union international Ben Earl after he made comments about switching codes. City AM understands that both Warrington Wolves and Wigan Warriors are looking at the Saracens back-row, potentially targeting the 28-year-old for a move north after next year’s Rugby World Cup. Super League clubs get salary cap [...]
Fifa World Cup sponsors outperform FTSE 100 and S&P 500

May 5, 2026

Major Fifa World Cup sponsors outperform FTSE 100 returns by a factor of five and the S&P 500 by three as brands look to dominate the conversation during the tournament. IG research looking at the performance of major World Cup sponsors saw an average return of 7.1 per cent during tournament cycles – from 30 [...]
Quarter of Brits planning trip to watch US sport matches stateside

May 5, 2026

Nearly a quarter of British sports fans have said they plan to head to the United States to watch live sport as the home of NFL and NBA continues to drive fandom around the world. Nearly 40 per cent of UK sports fans have attended a live match in one of the NFL, NBA, MLB, [...]

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By: Matt Hardy

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