By: Matt Hardy

Deputy Sports Editor - City AM Matt Hardy is the City AM Deputy Sports Editor with a specialism in the business of sport. He covers the likes of rugby, cricket, sporting investment and venture capital funds; while also being across golf, cricket, and the politics of sport.

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Itoje and Pollock can boost Britain’s soft power on global stage, MP says

March 10, 2026

England captain Maro Itoje and teammate Henry Pollock have been backed to become ambassadors for the country. Steve Borthwick’s England side may be on a dire run of three consecutive defeats but Liberal Democrat MP Edward Morello insists the pair, alongside Women’s Rugby World Cup winning Red Roses, can help to project Britain’s soft power [...]
Football investors Mercury13 take majority stake in top flight Spanish club

March 10, 2026

Women’s football multi-club group Mercury13 has expanded its ownership roster with the majority acquisition of Spanish Liga F side FC Badalona Women. The move brings the top-flight club into a portfolio which includes WSL 2 team Bristol City Women and Italian outfit FC Como Women. Lauren Holiday, chairwoman of Mercury13 and incoming board member of [...]
Treasury ignored DCMS gambling tax hike concerns before Budget raid

March 6, 2026

Whitehall raised questions about the amount of money a gambling levy could raise before Chancellor Rachel Reeves pushed ahead with tax hikes in the Autumn Budget. A Freedom of Information request seen by City AM shows analysis by the Department of Culture, Media and Sport in response to proposals by the Social Market Foundation and [...]
Formula 1 signs first ever official betting operator in multi-year deal

March 5, 2026

Betway has announced a deal with Formula 1 in a move that will see the motorsport agree its first ever betting operator sponsorship. The move, which is not a global sponsor, spans Europe, the Middle East and Africa, as well as Canada and Mexico and sees Formula 1 enter the betting market. Betway platforms will [...]
Littler and Humphries set for Silverstone showdown at F1 British Grand Prix

March 5, 2026

Luke Littler and Luke Humphries will compete at the British Grand Prix this year, with Silverstone today set to confirm a darts tournament as part of the Formula 1 weekend. World champion Littler, as well as Humphries, Michael van Gerwen and Fallon Sherrock, will throw at Silverstone’s trackside Boxpark in “A Night at the Darts” [...]
Exclusive: ‘Punchy’ £2.5m crowdfund to value Kane-backed Reflo at £25m

March 5, 2026

A “punchy” £2.5m crowdfunding round launched by Reflo, the apparel brand backed by footballers Harry Kane and Phil Jones, will value the sustainable sportswear firm at £25m, co-founder Rory MacFadyen has told City AM. The brand, which boasts the likes of England striker Kane and Formula 1 team Williams within its client roster, has announced [...]
Iranian drone attack sees ATP tennis players flee court

March 3, 2026

An Iranian drone attack forced players and officials on a tennis court at an ATP Challenger event in the UAE to flee for cover on Tuesday. Two matches at the tournament, taking place in Fujairah were interrupted after a fire broke out at an oil terminal around 10km from the ATP Challenge event site. Japan’s [...]
Premier League facing Easter weekend football blackout

March 3, 2026

The Premier League and Championship are set to voluntarily be without football over an Easter weekend for the first time this century. Football’s global governing body Fifa has modified the 2027 spring international break to include Good Friday and Easter Monday next March in a move that will hit the two top tiers of English [...]
Cadillac to leverage US identity to grow F1 sponsorship portfolio

March 3, 2026

Formula 1 newcomers Cadillac are harnessing their status as the only “truly” American team to power their sponsorship strategy ahead of the season opener this weekend. Cadillac will be the 11th team on the grid after General Motors and Chelsea co-owner Mark Walter’s TWG paid a reported $450m anti-prize money dilution fee to expand the [...]
Hundred cricket stake sales help Glamorgan clear debts

March 2, 2026

Glamorgan’s sale of a stake in The Hundred franchise Welsh Fire has wiped the county cricket club’s debts, despite making a loss last year. The England and Wales Cricket Board sold eight minority stakes in eight Hundred franchises, handing the majority stakes to host counties. Glamorgan’s divestment saw them enter into a 50-50 partnership with [...]

Government to step up support for businesses affected by Iran war

Brands, think you’ve missed out on the London Marathon? Think again

Why the Norwegian Arctic is the best place to see the Northern Lights

By: Matt Hardy

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