By: Matt Hardy

Deputy Sports Editor - City AM Matt is the Deputy Sports Editor covering sport, the business of sport and the politics of sport. He covers the likes of football, rugby, cricket, Formula 1, golf and tennis.

Connect on socials

All 3577 Articles

America’s Cup: Ainslie’s GB1 adds Richard Mille to sponsor roster

September 24, 2026

Britain’s America’s Cup challenger expanded its sponsorship portfolio overnight, adding timekeeper Richard Mille to its roster. GB1, the British competitor in a competition with the world’s oldest international trophy, is led by Sir Ben Ainslie and will take part in the 38th America’s Cup next year in Naples. The boats are out in Italy this [...]
Red Bull spent £1.3bn on athletes like Stokes, Verstappen and Neymar in 2025

September 23, 2026

Red Bull spent £1.3bn on athletes like Ben Stokes marketing its energy drinks last year as the firm reported a jump in sponsorship costs. Red Bull GmbH, the Austrian conglomerate behind the wing-giving libation, saw its net income rise by 12 per cent in 2025 to over £1.6bn, according to an annual report filed with [...]
Tottenham Hotspur lose another senior off-field figure

September 23, 2026

Tottenham Hotspur have lost another senior off-field figure after the club’s chief revenue officer jumped ship to MotoGP. Ryan Norys joined the Premier League club after stints with Serie A side Roma and Major League Baseball’s Los Angeles Dodgers but is leaving to become chief commercial officer at the motorbike series after four years. It’s [...]
Ukraine hits out at EU decision to unsanction former Arsenal owner Usmanov

September 23, 2026

Ukrainian officials have hit out at a European Union decision to remove former Arsenal co-owner Alisher Usmanov from its sanctions list. The Uzbek-born businessman, who once owned around a third of the current Premier League champions, was stripped of his sanction status alongside Mikhail Fridman – a prominent Russian financier – after a successful lobbying [...]
Pollock joins Haaland on YouTube after bumper new Saints deal

September 22, 2026

Henry Pollock is following the Erling Haaland blueprint for stardom by joining YouTube having signed a bumper new contract at Northampton Saints. The 21-year-old flanker joined Eddie Hearn’s Matchroom Talent Agency earlier this year and has been at the centre of a contract war with his club after the boxing promoter said his recent recruit [...]
FC Barcelona debts set to surpass €2bn after fresh Camp Nou loan

September 22, 2026

FC Barcelona’s debts are set to surpass €2bn after the club’s owning members sanctioned a mega €500m loan to help finally complete reconstruction of their Camp Nou stadium. The fan-owned club will use €300m of the fresh €510m injection on the long-running works to make their home a 105,000-capacity venue, while the remainder of the [...]
AJ-Fury boxing fight won’t impact Cardiff Champions Cup rugby game

September 22, 2026

Cardiff Rugby’s Investec Champions Cup match against Bath Rugby will not be moved even if it clashes with the blockbuster fight between Anthony Joshua and Tyson Fury. The Battle of Britain boxing bout is closing in on Cardiff’s Principality Stadium as its host, with 11 December pencilled in as the date. Bath Rugby’s trip to [...]
Rothschild aiding bid to take Formula 1 to South Africa

September 22, 2026

Investment bank Rothschild is working with a consortium on a £300m bid to see Formula 1 return to South Africa for the first time since 1993. Appetite has grown for the world’s leading motorsport series to return to the African continent, with this Cape Town bid following proposals from Johannesburg and Rwanda. The consortium is [...]
Prem Rugby announces record deal with key partner

September 22, 2026

Prem Rugby this morning announced a record deal with ball provider Gilbert that took their partnership beyond 30 years. The agreement, confirmed ahead of this weekend’s opening round of fixtures, is the longest deal agreed between the two organisations. Its value was not disclosed. Prem Rugby’s Kelly Cooke said that “a partnership of this length [...]
How does a brand agency build a league identity like Ultimate Sevens from scratch?

September 21, 2026

Brentford’s Gtech Community Stadium will be centred around a different kind of ball on Thursday when the Ultimate Sevens rolls into town for its inaugural finals day. Backed by BIA Sports Group – the owners of Premier League club Sunderland – the Ultimate Sevens is brand new, and with it comes six teams that have [...]

Sequoia scraps London office as UK employees face axe

Ice Hockey World Championships sponsor threatens to pull out over Russia

Meet the woman trying to fix hospitality’s toxic kitchen culture

By: Matt Hardy

All 3577 Articles

Subscribe