By: Matt Hardy

Deputy Sports Editor - City AM Matt Hardy is the City AM Deputy Sports Editor with a specialism in the business of sport. He covers the likes of rugby, cricket, sporting investment and venture capital funds; while also being across golf, cricket, and the politics of sport.

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Epsom Derby set for mega crowd as fans flock to The Hill

June 3, 2026

The attendance at this weekend’s Epsom Derby will be nearly double last year’s haul as brighter weather and entertainment evolution draws back crowds. Attendances at the staple flat race have not been above 30,000 since 2022 and haven’t topped 40,000 since 2017 but the Jockey Club is expecting to surpass that number this weekend as [...]
MCC confident England Lord’s Test will sell out

June 3, 2026

The MCC is confident that England’s first Test match of the summer, starting tomorrow at Lord’s against New Zealand, will be a sell-out despite some seats still being available yesterday. England face the Black Caps looking to rediscover their form after a humiliating winter Ashes series in Australia. They could do so in front of [...]
Leclerc new Formula 1 deal gives $15bn Ferrari brand stability

June 3, 2026

Charles Leclerc’s new deal with Scuderia Ferrari will give the wider firm the stability needed to continue its valuation growth. The Monegasque first raced for the iconic Italian car maker in 2019 and yesterday penned a new multi-year deal with Ferrari that, if seen through to its conclusion, will see the 28-year-old represent the Scuderia [...]
Report calls for overhaul of horse racing betting industry

June 3, 2026

A new report has called for an overhaul of the horse racing betting industry as the sport looks to capture a new audience. The Spotlight Sports Group report, The Horse Racing Audience Opportunity, says that “the sport should concentrate on intuitive betting formats that are easy to understand and move away from offering solely those [...]
World Cup won’t boost US or European economies, experts warn

June 2, 2026

The upcoming Fifa World Cup is unlikely to deliver significant or lasting economic growth for its three hosts and the European market, experts have warned. The quadrennial tournament – being held across the United States, Canada and Mexico – is set to “generate excitement far more reliably than sustained economic transformation”. Natixis CIB’s report, Beyond [...]
Londonmaxxing: Queen’s start of top tennis year for capital

June 2, 2026

The capital is going through a period of Londonmaxxing, where the much-loathed Gen Z social media tribe is, surprisingly, bigging up London amid online hatred for the city. They’re strutting with their coffees, diving into thousands of years of history and realising that London really is at the centre of much of the sporting universe. [...]
England chiefs lay bare Fifa World Cup logistics schedule

June 2, 2026

The chief executive of the Football Association has laid bare the logistical complexities of England’s upcoming World Cup. The tournament is being held across the United States, Canada and Mexico with many European teams expecting to lose money, in part, because of travel issues. “These tournaments, you’re going to be away for a long time,” [...]
Two T20 franchises to merge as external investment nears

June 2, 2026

The two Australian Big Bash franchises based in Melbourne are to merge as private equity interest in the T20 league intensifies. The eight Big Bash teams are ripe for overseas picking amid a global interest in cricket driven by the United States and India, though not all Australian states voted in favour of selling up [...]
Liverpool have the most valuable front-of-shirt deal in the Premier League

June 2, 2026

Liverpool have the most valuable front-of-shirt sponsorship deal in the Premier League, a new fair market report has revealed. The Reds’ reported £50m-per-season deal with financial services group Standard Chartered is actually undervalued by over £10m and should be worth £61m, according to The Sponsor’s “Premier league Fair Market Sponsorship Values 2026” report. It sees [...]
Como 1907: How to make it on the lake with tourist fans and fashion

June 2, 2026

When somebody says Como it is easy to think of a gargantuan Italian lake, Renaissance architecture and quaint railways. But now it’s Champions League football. Having been declared bankrupt in 2004 and again in 2016, a new iteration of Como 1907 was founded in 2017 and put into the fourth tier of Italian football. Less [...]

Two centuries of Old Pulteney

EuroLeague CEO interview: ‘NBA Europe? We have never been stronger and will never disappear’

Two centuries of Old Pulteney

By: Matt Hardy

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