By: Matt Hardy

Deputy Sports Editor - City AM Matt Hardy is the City AM Deputy Sports Editor with a specialism in the business of sport. He covers the likes of rugby, cricket, sporting investment and venture capital funds; while also being across golf, cricket, and the politics of sport.

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Who gives a crap? Lewes FC confirm new sponsor of ‘crappiest kit of all’

August 14, 2024

Lewes FC, the world’s first gender equal football club, have announced eco toilet paper brand, Who Gives A Crap, as its new sponsor. It is claimed the kit will be the first “created by a toiled brand” as the club looks forward “to a season of clean sheets”. The two-year-deal sees the Who Gives A [...]
Premier Sports planning 24/7 rugby channel with Champions Cup at heart

August 14, 2024

Broadcaster Premier Sports are planning to create a 24/7 rugby union channel after announcing a deal to show every match of the Investec Champions Cup over the next three years. Club rugby’s top competition is moving from TNT Sports, mainly due to the Warner Bros. Discovery company making an investment into international rugby with the [...]
AI-powered semi-automated VAR set for Premier League debut

August 14, 2024

The Premier League will partner with Genius Sports Limited to produce AI-powered semi-automatic VAR for the 2024/25 season, it was announced this morning. VAR faced serious backlash last season with a number of key incidents going viral for mistakes. But the Premier League will now introduce AI-powered semi-automatic VAR, similar to the system used in [...]
NBA and Paris 2024 star Kevin Durant takes minority stake in PSG

August 14, 2024

Phoenix Suns NBA player and Team USA gold medallist at Paris 2024 Kevin Durant has invested in Ligue 1 football club Paris Saint-Germain (PSG). The 35-year-old – formerly of Seattle SuperSonics/Oklahoma City Thunder, the Golden State Warriors and Brooklyn Nets – has reportedly purchased a “single digit millions” shareholding in the Arctos Sports Partners stake [...]
TikTok Olympics and the Snapchat Summer: How Paris 2024 went digital

August 13, 2024

Whether it was a Peter Griffin Family Guy soundtrack on Rachael Gunn’s breaking routine or Henrik Christiansen on TikTok with his chocolate muffins, the Paris 2024 Olympic Games have been dominated by social media and digital experiences. Content has engaged audiences, sent moments viral and, at times, encouraged trolling – but Paris 2024 felt like [...]
Every Chelsea signing of the Todd Boehly era

August 13, 2024

Pedro Neto became Chelsea’s 35th signing since the club were taken over by a consortium led by Todd Boehly. It has seen the Stamford Bridge side’s squad balloon to 42 players, enough (with the academy) to field four different starting XI’s. The £4.25bn purchase of the London club has already seen four managers – Thomas [...]
Jimmy Anderson: Bowler could return to white-ball cricket after decade

August 13, 2024

England’s record wicket taking pacer James Anderson could make a sensational return to white-ball cricket a decade after his last short-form game. Anderson has been a stalwart of England’s Test team since 2003 but was retired this summer by his team just a handful of wickets short of the great Shane Warne. But the 42-year-old, [...]
AFC Wimbledon best London club for fan engagement, new data reveals

August 13, 2024

AFC Wimbledon have been crowned London’s best club for fan engagement despite a monumental rise for Chelsea, new research has revealed. The Fan Engagement Index has ranked The Dons fourth in the country, behind Exeter City, Carlisle United and Lincoln City. The highest ranked Premier League team is Brentford, in 12th, while Chelsea have shot [...]
How much UK Sport funding did each Team GB medal cost in Paris?

August 12, 2024

Without UK Sport there would be no Team GB at the Olympic Games given the organisation’s role in distributing funding to athletes across the board who are challenging for medals. After the Toyko 2020 Games three years ago there were calls for drastic changes in the UK Sport funding distribution given the failure of rowing [...]
Team GB Olympian Tom Daley retires from diving

August 12, 2024

Tom Daley has retired from diving after winning a silver medal at the Paris 2024 Olympic Games. The Brit competed in five Olympic Games and won medals in London, Rio, Tokyo and Paris. “It’s hard to talk about,” an emotional Daley said upon return to the UK from Paris. “I’m very proud. “I want to [...]

Labour to give firms cash in bid to undo benefits rise

KSI, Dagenham and Redbridge and the rise of the passion investor in sport

Spirit of Speyside Whisky Festival to drive millions into Scotch sector

By: Matt Hardy

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