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Sport Business

  • London Marathon has never been more popular so why not make it bigger?

    April 24, 2025

    The ballot for entry to the 2026 London Marathon opens tomorrow and closes next Friday. Over 840,000 entered the draw for this weekend’s race.  Strip out places bought for fundraising runners by charities as well as club slots and age-graded, guaranteed entries, and the odds of ballot success were just one in 50. Rarity value [...]

  • Channel 5 to show Club World Cup in UK after deal with Dazn

    April 23, 2025

    Channel 5 will broadcast live more than a third of the matches including the final at this summer’s Club World Cup after striking a sublicensing deal with Dazn. The broadcaster, which is owned by US media giant Paramount, has agreed to take 23 of the 63 matches at the first 32-team edition of Fifa’s ambitious [...]

  • Christopher Sarofim: NFL minority owner joins Everton board

    April 23, 2025

    US fund manager Christopher Sarofim, a minority owner of the NFL’s Houston Texans, has joined the board of Everton FC after buying into the club’s ownership group. Sarofim, 63, is chairman of Fayez Sarofim & Co, a fund set up by his father which manages $30bn in assets, and a friend of new Everton owner [...]

  • Hundred sponsor KP Snacks signs deal with England cricket

    April 23, 2025

    The England and Wales Cricket Board has today confirmed an expansion of its deal with KP Snacks, signing on with the main sponsor of The Hundred as an official partner of the senior international sides. The deal will see the Butterkist, McCoys and Pom-Bears maker, which began its association with The Hundred in 2021, appear [...]

  • Puresport: Finn Russell, Ben Earl and Castore backer in £3.6m fund raise

    April 23, 2025

    Rugby stars Finn Russell and Ben Earl have doubled down on their investment to help London-based sports nutrition brand Puresport raise £3.6m in fresh funding. Redrice Ventures, an early backer of British sportswear brand Castore, and serial high growth investor Five Seasons Ventures also took part in the latest funding round. Puresport was founded by [...]

  • Benn vs Eubank: Why Fatal Fury fight is key to future of boxing in London

    April 23, 2025

    Turki Alalshikh is in town, which can only mean one thing: boxing is in London and the Saudis are here to parade their latest sporting interest. After last year’s British record attendance at Wembley Stadium for Daniel Dubois’ demolition of Anthony Joshua, Tottenham Hotspur Stadium will this weekend play host to a fight night topped [...]

  • Leicester City stars face up to 50 per cent wage cuts after relegation

    April 23, 2025

    Leicester City’s players are facing wage cuts of up to 50 per cent next season following their relegation from the Premier League.  Leicester have acted to protect themselves when offering contracts to new players in recent years having also been relegated two seasons ago, with recent arrivals agreeing to pay cuts of between 35 and [...]

  • Formula E extends stay in London with contract extension

    April 23, 2025

    Formula E will remain in the capital until 2026 after extending its deal with the ExCeL in east London. The all-electric racing series will return to the exhibition centre next year having stretched its deal by another 12 months to keep the Docklands landmark as host. It comes amid rumours that the series could up [...]

  • Iniesta face of FedEx-backed Champions of Business list

    April 22, 2025

    Former Barcelona great Andres Iniesta has thrown himself into the corporate world, as face of the FedEx-backed Champions of Business list. Spaniard Iniesta, who played for Barcelona over 400 times and is an international centurion, is part of the campaign which aims to thrust SMEs into the spotlight. The complete FedEx list includes grassroots football [...]

  • The Open at Turnberry? Trump given fresh hope of hosting major

    April 22, 2025

    The Open Championship organisers have raised hopes that Donald Trump’s Turnberry could come in from the cold and stage the golf major again. Turnberry has not staged the Open since five years before the current US president’s 2014 purchase of the Ayrshire resort, amid suspicions that it has been unofficially blackballed over the Trump connection. [...]

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