By: Matt Hardy

Deputy Sports Editor - City AM Matt Hardy is the City AM Deputy Sports Editor with a specialism in the business of sport. He covers the likes of rugby, cricket, sporting investment and venture capital funds; while also being across golf, cricket, and the politics of sport.

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Howden: Insurance giant expands sport portfolio with SailGP sponsorship

January 16, 2025

Insurance giant Howden this morning expanded their sports sponsorship portfolio, announcing a three-year partnership with SailGP team Emirates GBR. The group, headquartered at One Creechurch Place, will see Sir Ben Ainslie’s sailing team join their roster of sporting sponsorships, which include the British and Irish Lions, Ascot Racecourse, Victoria Racing Club in Australia and the [...]
Baroness Brady rebukes ‘wrong’ Football Governance Bill accusations in Lords

January 15, 2025

Baroness Brady launched a sensational rebuke in the Football Governance Bill discussion in the House of Lords last night, defending the Premier League against accusations of effectively dragging its feet. West Ham United chair and Apprentice sidekick Baroness Brady tabled six of the 150-plus amendments that were placed on the record after the government introduced [...]
RFU hits back at MPs, saying it got no COVID-19 loans from Government

January 15, 2025

The Rugby Football Union (RFU) has hit back at MPs after a swathe of parliamentarians demanded government intervention over the “dying” game. English rugby’s governing body has faced widespread criticism over bumper bonuses for chief executive Bill Sweeney while the wider game struggles to find a financial footing. Shadow sports minister Louie French said that [...]
Saudi Public Investment Fund nearing $1bn stake in Dazn

January 14, 2025

Saudi Arabia’s Public Investment Fund is nearing a $1bn acquisition of a small minority stake in sport streaming platform Dazn. The London-based rights holder, which enjoys relationships with boxing’s Riyadh Season and a number of the top European football leagues, could potentially see its value pushed into the tens of billions after the injection. It [...]
Can Italy’s challenger European rugby project win them a World Cup?

January 14, 2025

Rugby authorities in Italy have reportedly submitted plans for a new European rugby competition. But can it be viable, and is the World Cup the end goal? The new president of Italy’s rugby federation, Andrea Duodo, caused a little bit of a stir recently when he confirmed that new proposals for a European club rugby [...]
Australian Open NFTs tank in value on non-fungible token marketplace

January 14, 2025

NFTs sold by Tennis Australia for nearly £1.5m have tanked in value amid reports the organisation has walked away from its non-fungible token project. More than 9,000 of the NFTs, which are digital images of tennis balls, have shed up to 90 per cent of their value since the launch in 2022 by Tennis Australia. [...]
Steve Borthwick England squad: Three Champions Cup bolters to watch

January 14, 2025

This morning England manager Steve Borthwick names his squad for the Six Nations, with a trip to Dublin up first next month. Last weekend’s Investec Champions Cup action, then, was the very last chance for players to give a good account of themselves before today’s announcement. But it wasn’t all rainbows and butterflies for hopefuls [...]
Investec Champions Cup: Leinster, Glasgow and Toulon secure home ties

January 13, 2025

There may be a round of Investec Champions Cup matches to go but for some clubs their future has already been decided. For South African side the Bulls, it’s done and dusted with the Pretoria-based outfit unable to reach the round of 16 in April, no matter how good or bad their result against Stade [...]
Baseball home run for London as MLB weekend generates £56m

January 13, 2025

London will miss the benefit of MLB in 2025 after last year’s MLB London Series boosted the capital’s economy by £56.5m. Back-to-back matches between the New York Mets and Philadelphia Phillies drew in over 108,000 fans at the London Stadium with the nation outside of London benefiting to the tune of a further £9m. The [...]
Six Nations tickets: How much will the tournament cost you?

January 12, 2025

We’re just days from the Six Nations getting underway in Paris when France host Wales with tickets for this year’s competition all but sold out. The Stade de France in Paris, Allianz Stadium in London, Principality Stadium in Cardiff, Aviva Stadium in Dublin, Scottish Gas Murrayfield Stadium in Edinburgh and Stadio Olimpico in Rome will [...]

Cadillac to leverage US identity to grow F1 sponsorship portfolio

Hundred cricket stake sales help Glamorgan clear debts

Psst… This is how to ski Les 3 Vallées without the crowds

By: Matt Hardy

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