By: Matt Hardy

Deputy Sports Editor - City AM Matt Hardy is the City AM Deputy Sports Editor with a specialism in the business of sport. He covers the likes of rugby, cricket, sporting investment and venture capital funds; while also being across golf, cricket, and the politics of sport.

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Harrods stocks padel brand for first time as sport booms

August 14, 2025

Harrods has stocked a padel brand for the first time as the racket sport continues to expand across the United Kingdom. Pulco, a UK-based apparel brand, will be stocked in the iconic Knightsbridge department store with the collections designed in the capital. “We are incredibly proud to be the first padel apparel brand at Harrods,” [...]
David Beckham-backed Guild Esports put up for sale on insolvency marketplace

August 14, 2025

An esports company backed by David Beckham has been put up for sale on an insolvency marketplace, City AM can reveal. Guild Esports, which owns a multi-story gaming venue in Shoreditch, is seeking offers from prospective buyers with a bid deadline of Friday. Founded in 2018, the company employed esports teams which competed in popular [...]
Exclusive: Seven in 10 think fans are being priced out of football

August 14, 2025

Seven out of 10 football supporters in the UK believe traditional fans are being priced out of watching games, exclusive data for City AM can reveal on the eve of the Premier League’s return. Over 70 per cent of traditional football fans who have attended a match in the last 12 months have told City [...]
Exclusive: America’s Cup deal opens door to sailing prize money

August 13, 2025

The new commercial partnership signed as part of the coming 38th America’s Cup opens the door to the world’s oldest sporting trophy offering prize money, City AM can reveal. An agreement signed by the defending champions, The Royal New Zealand Yacht Squadron, and the British challenger, The Royal Yacht Squadron, is seen as a seismic [...]
City AM Triathlon Team Challenge at T100 London hailed as great success

August 13, 2025

A successful London T100 Triathlon weekend saw Maurten UK come home first in the City AM Triathlon Team Challenge. The London-based subsidiary of Swedish sports nutrition company Maurten AB came first out of 26 City AM Triathlon Team Challenge teams in a time of one hour, 12 minutes and 47 seconds. The likes of Steph [...]
Experts: Sport to play role in Trump Ukraine peace talks with Putin

August 13, 2025

Sport could be a key player in the Ukraine peace talks between Donald Trump and Vladimir Putin in Alaska on Friday. While “land swapping” and “combat lines” are set to dominate the discussions at an Anchorage army base this week, geopolitical experts have suggested sport could be used as a soft diplomacy tool, to demonstrate [...]
Haileybury: Inside the private school producing sport stars like Piastri

August 13, 2025

Haileybury boasts some of Britain’s great modern athletes, and now they’re supporting Australian Oscar Piastri as he chases a world title. But how do they churn out talent? Formula 1’s man to beat at the moment is Oscar Piastri and, while a sportsperson from Melbourne may usually be associated with schooners, shoeys and thongs, there’s [...]
Newcastle Red Bulls: Energy drinks titan can lead rugby renaissance in north

August 12, 2025

Red Bull has been tipped to lead a rugby “renaissance in a football heartland” after purchasing Prem Rugby team Newcastle Falcons and enacting a rebrand. Newcastle Red Bulls will join a wider sporting portfolio which includes a Formula 1 team and a string of majority – such as Leipzig – and minority – including Leeds [...]
Newcastle: Club taken over and will become Newcastle Red Bulls

August 12, 2025

Energy drinks giant Red Bull has taken over Newcastle with the club to play under Newcastle Red Bulls branding. The Prem Rugby club had been teetering on the edge of financial crisis with former owner Semore Kurdi putting the club on the market for £1. But the major brand has stepped in to take over [...]
Warrington Wolves CEO: We will not be feeder club for NRL

August 12, 2025

A few months ago the Halliwell Jones Stadium in Warrington was renamed the Luke Littler Stadium after the eponymous darts sensation – and fan of rugby league’s Wolves – had won the world title. A gimmick? Sure. But it demonstrates how a club like Warrington Wolves in a sport like rugby league can make a [...]

Hospitality business rates set to nearly double by 2028 despite government tax cut claims

Joshua vs Paul: A defining moment in evolution of sport entertainment

Central London Alliance Launches Podcast to Debate London’s Opportunities and Obstacles for Growth

By: Matt Hardy

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