Exclusive: Just third of Brits think women’s football good value August 21, 2025 Only a third of Brits think women’s football is value for money, exclusive data shared with City AM reveals ahead of next month’s WSL return. The surprising statistic comes as the English top flight looks for an attendance bounce after the Lionesses won a second consecutive Euros title. Ipsos data shows that only 35 per [...]
Dynamic ticket pricing will not be used at Home Nations Euros in 2028 August 20, 2025 Uefa has opted against introducing the dynamic pricing model favoured by Fifa for selling tickets for the 2028 Euros in England, Scotland, Wales and the Republic of Ireland. The European governing body’s decision has been welcomed by the four domestic FA’s, who are continuing to consult with Uefa over Euros tickets and want to offer [...]
Arsenal, Chelsea and Liverpool to lift ban on drinking alcohol in stands July 24, 2025 Football fans will be able to drink alcohol in the stands during Women’s Super League games at Arsenal, Chelsea, Liverpool, Manchester City and Manchester United next season. They are among 14 clubs from the top two divisions of English women’s football who have signed up to the second phase of a trial, following a successful [...]
Women’s Euro 2025: WSL and Barcelona lead way for player provision July 4, 2025 The Women’s Super League’s status as the leading domestic competition has been underlined by a squad analysis of all players at the current Women’s Euro 2025. While some European clubs are arguably bigger in terms of historical success and star power, as a whole the English top flight has by far the biggest array of [...]
Women’s sport needs to convert online fandom into ticket sales July 3, 2025 With England’s Euros defence getting underway on Saturday, how does women’s sport convert online fandom into ticket sales? Attendances down, TV viewing figures falling, but TikTok and Instagram metrics up. This is the current state of engagement with women’s professional sport in the United Kingdom. Phone surfing can be monetised, but there is an urgent [...]
London City Lionesses score Nike kit deal following promotion to WSL July 1, 2025 London City Lionesses have secured a high-profile kit deal with Nike following their promotion to the Women’s Super League (WSL) for the first time. The trailblazing club – owned by American Michele Kang – are the only side in the WSL to be fully independent, with no ties to a men’s professional team in the [...]
WSL to expand to 14 teams from 2026-27 season June 16, 2025 The Women’s Super League will expand to 14 teams from the 2026-27 season, it was announced on Monday. The top flight of English women’s football will grow in size after the coming season, with two teams promoted from the second division into the Women’s Super League and the third-place team facing the WSL’s bottom side [...]
Reddit founder Ohanian ‘honoured’ to invest £20m in WSL side Chelsea May 15, 2025 Reddit founder and husband of Sarina Williams Alexis Ohanian says he’s honoured to become an investor in Chelsea Women. The American has invested £20m in the Women’s Super League champions in return for a 10 per cent stake in the London club, valuing them at £200m. Ohanian, estimated to be worth $150m, will be at [...]
Chelsea Women sign Skoda as first back of shirt sponsor May 8, 2025 Chelsea Women will get their first ever back of shirt partner after signing an extension to its partnership with Skoda. The Czech brand’s UK arm will don the back of the Chelsea shirts, effective immediately, having first partnered with the Kingsmeadow club in 2024. Chelsea won their sixth consecutive Women’s Super League title this month [...]
American fund interested in minority stake in Chelsea January 17, 2025 The founder of Angel City FC Kara Nortman is reportedly interested in buying a stake in Women’s Super League club Chelsea FC Women. Monarch Collective, a £123m fund launched by Nortman, is interested in a minority stake in the WSL champions Chelsea, according to Sky News’ Mark Kleinman. National Women’s Soccer League club Angel City [...]