The top five trends emerging in sports marketing in 2025 December 22, 2024 Sports marketing continues to play a diverse and increasingly important role in the marketing mix for brands. And for many reasons. It serves as a launchpad for brands seeking to enter new markets by capitalising on major events across the globe that command mass audiences. It’s a signal of a brand’s stature and prominence re-enforcing [...]
Former NBA owner invests in $100m women’s football multi-club group December 18, 2024 The move will see World Cup and Olympic gold winning former US women’s international Lauren Holiday join the board of Mercury/13.
Supersub: Women’s League Cup nets new title sponsor December 16, 2024 Subway has been named the new title sponsor of the Women’s League Cup after agreeing a deal to succeed long-term partner Continental Tyres. The multi-year deal comes as the competition enters the quarter-final stage, having remained unbranded so far this season. Previous sponsor Continental backed the competition for 13 years, from its first edition in [...]
More tickets sold for women’s football than rugby league in 2024 December 12, 2024 Booming interest in women’s football has seen it overtake rugby league for tickets sold in the UK this year, according to new data from agency Two Circles. More than 2.1m fans attended women’s football matches, a 38 per cent increase year-on-year, the 2024 Attendance Review from the sports and entertainment marketing business reveals. That number [...]
Ahead of the Game: British Horseracing Authority accused of ‘selling out sport’ December 11, 2024 Campaign group Clean Up Gambling has switched horses and is backing racing in the sport’s push to be regulated separately from online casinos and slots. Clean Up Gambling, which is funded by multimillionaire Labour donor Derek Webb and run by former party official Matt Zarb-Cousin, has called for racing to be exempt from affordability checks [...]
Show football’s 3pm blackout the red card and women’s game will benefit December 6, 2024 While men’s football works out whether to scrap the 3pm blackout, women’s matches offer a perfect test case, argues Anna Reynolds. Imagine being barred from watching your favourite TV programme at a certain time of the day. That’s the current situation in football, where games scheduled for Saturday at 3pm are restricted from being broadcast [...]
Can rugby’s biggest social media star boost the English game? December 2, 2024 You may not have heard of her but she can claim to be the most famous name in the game – and now Ilona Maher is seemingly on her way to England and Premiership Women’s Rugby. The 28-year-old USA sevens player is a social media sensation, with 4.6m followers on Instagram and a further 3.2m [...]
So, so grateful: Emma Hayes hails $30m donation to US women’s football November 20, 2024 Kang, 65, has embarked on a spree of donations and investments since selling her healthcare tech business Cognosante to Accenture earlier this year.
‘It’s good vibes’: How Patty Tavatanakitgot her groove back October 30, 2024 Teenage sensation turned major winner and star of Asian golf, Patty Tavatanakit reflects on rediscovering top form and returning to Riyadh this week for the Aramco Team Series. Golf always seemed to come easy to Patty Tavatanakit. She started playing in her native Thailand aged eight after being inspired by Tiger Woods and, after her [...]
Government pledge to make UK “top destination for women’s sport investment” October 23, 2024 The government has today pledged to make the United Kingdom a “top destination for women’s sport investment”. Investment minister Poppy Gustafsson, formerly of Darktrace, has launched the Women’s Sport Investment Accelerator scheme to bring together 20 leagues and teams with investors to boost commercial activity in women’s sport. The participating sports include football, cricket, rugby, [...]