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Women's sport

  • Women’s sport needs to convert online fandom into ticket sales

    Sport Business

    With England’s Euros defence getting underway on Saturday, how does women’s sport convert online fandom into ticket sales? Attendances down, TV viewing figures falling, but TikTok and Instagram metrics up. This is the current state of engagement with women’s professional sport in the United Kingdom. Phone surfing can be monetised, but there is an urgent [...]

  • London City Lionesses score Nike kit deal following promotion to WSL

    Sport Business

    London City Lionesses have secured a high-profile kit deal with Nike following their promotion to the Women’s Super League (WSL) for the first time.  The trailblazing club – owned by American Michele Kang – are the only side in the WSL to be fully independent, with no ties to a men’s professional team in the [...]

  • Dolder Grand: Inside the Lionesses’ luxurious hotel for Women’s Euro 2025

    Sport

    If the Lionesses needed any extra motivation to defend their title at next month’s Women’s Euros to the bitter end then the thought of leaving their hotel for the tournament might just be it.  Perched on top of a hill overlooking Zurich, the Dolder Grand is the very definition of luxury, boasting suites with views [...]

  • Women’s football to reach 800m fans by 2030

    June 17, 2025

    Women’s football is set to have a fanbase of 800m fans by the end of the decade, according to new research. A Nielsen Sports and PepsiCo report claims the global women’s fanbase is projected to grow by 38 per cent, from 500m fans to over 800m fans by 2030. The move would push women’s football [...]

  • US Women’s Open prize money: How much will winning golfer get?

    June 1, 2025

    The 2025 US Women’s Open has the biggest prize purse in women’s golf, but how much will the winner walk away with? A total of $12m will be dished out at Erin Hills come Sunday evening as the 156 golfers look to secure a major title in 2025. Organisers are set to hand out $10,000 [...]

  • Alexis Ohanian, Chelsea and how to value women’s football teams

    May 26, 2025

    Alexis Ohanian’s investment in Chelsea Women has raised questions about how to arrive at accurate valuations for women’s football teams. City AM asked industry experts. Reddit founder Alexis Ohanian was at Wembley last weekend for the Women’s FA Cup final, as the new investor in Chelsea Women saw his side complete a domestic treble with [...]

  • Everton Women to inherit Goodison Park next season

    May 13, 2025

    Goodison Park is to become the home of Everton Women after the men’s team relocates to its new stadium at Bramley-Moore Dock this summer.  It follows a review by Everton’s owners, The Friedkin Group, into what to do with the stadium, which has been the club’s home for more than 130 years. The 39,000-capacity venue [...]

  • Global women’s sport set to hit £2bn in revenues in 2025

    March 18, 2025

    Global revenues across women’s elite sport will reach nearly £2bn in 2025, according to Deloitte. Basketball and football continue to lead growth across the sector – combined revenues from the whole of women’s sport are set to rise by over 240 per cent in just four years. The report backs up the “growth mode” storyline [...]

  • Pubs and bars to go into extra time if Lionesses score at Women’s Euros

    February 24, 2025

    Pubs are set to be allowed to stay open until 1am if the Lionesses reach the latter stages of the Women’s Euros this summer. The Home Office wants to push back closing time at pubs and bars by two hours if England make it to the semi-finals or final of Women’s Euro 2025.  The Lionesses [...]

  • Tennis sceptics have got it wrong – we need more mixed-sex sport events

    February 20, 2025

    Some players aren’t happy with the US Open’s drastic rethink of mixed doubles, but tennis should be applauded for a move that is good for women’s sport, says Ed Warner. Even the most ardent tennis fan probably couldn’t tell you who won the mixed doubles at last year’s US Open, or any of the other [...]

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