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Women's sport

  • Global women’s sport set to hit £2bn in revenues in 2025

    March 18, 2025

    Global revenues across women’s elite sport will reach nearly £2bn in 2025, according to Deloitte. Basketball and football continue to lead growth across the sector – combined revenues from the whole of women’s sport are set to rise by over 240 per cent in just four years. The report backs up the “growth mode” storyline [...]

  • Pubs and bars to go into extra time if Lionesses score at Women’s Euros

    February 24, 2025

    Pubs are set to be allowed to stay open until 1am if the Lionesses reach the latter stages of the Women’s Euros this summer. The Home Office wants to push back closing time at pubs and bars by two hours if England make it to the semi-finals or final of Women’s Euro 2025.  The Lionesses [...]

  • Tennis sceptics have got it wrong – we need more mixed-sex sport events

    February 20, 2025

    Some players aren’t happy with the US Open’s drastic rethink of mixed doubles, but tennis should be applauded for a move that is good for women’s sport, says Ed Warner. Even the most ardent tennis fan probably couldn’t tell you who won the mixed doubles at last year’s US Open, or any of the other [...]

  • Apple eyes MLS sell-off as even Messi can’t save £2bn deal

    January 29, 2025

    Apple TV is considering selling off some of its international rights to Major League Soccer (MLS) just two years into a 10-year deal.  The streaming company is paying $250m (£200m) a year for global MLS rights in a bet that interest in the American domestic league would grow significantly on the back of Lionel Messi’s [...]

  • Ambani family on course for £100m London Spirit in Hundred auction

    January 22, 2025

    The likely destinations of English cricket’s crown jewels in the Hundred auction are taking shape, with the Ambani family’s determination to buy 49 per cent of the London Spirit in a deal expected to exceed £100m forcing other bidders to look elsewhere. A consortium of Californian investors led by Nikesh Arora, chief executive of Palo [...]

  • Richest women’s football teams: Arsenal rival Barcelona for top spot

    January 17, 2025

    Arsenal are now rivalling Barcelona as the richest women’s football team in world football, according to new analysis by Deloitte. The all-conquering Catalan club remain No1 in the business advisory firm’s ranking of the biggest women’s teams by revenue generated. But Arsenal are a very close second, having also recorded revenue of €17.9m (£15.1m) for [...]

  • Ahead of the Game: Hundred franchises set to choose their investors

    January 15, 2025

    The eight Hundred franchises have been asked to name and rank at least two preferred bidders from the private investors who have submitted offers for a 49 per cent stake in the third and final round of the auction process which is currently taking place.  All of the Hundred teams attracted multiple bids in the [...]

  • Women’s football to lift ban on drinking alcohol while watching matches

    January 9, 2025

    Women’s football is relaxing its rules to let spectators drink alcohol while watching a match – starting later this month. A pilot scheme is being launched in the second-tier Women’s Championship which will see four clubs trial the arrangement for the rest of the season. Drinking alcohol within view of the pitch is banned in [...]

  • Sport sponsorship: Best deals, who’s investing and 2025 growth

    January 5, 2025

    As 2025 kicks off, the sports sponsorship landscape is brimming with opportunity. New trends are emerging and the environment is ripe for seasoned sponsors to make bold investments promoting new brand offerings. With Premier League clubs preparing for life after gambling sponsors and athlete-driven media platforms gaining traction, the industry is undergoing a transformation that [...]

  • Breakaway rugby talks not a ‘distraction’ to Rugby World Cup, says chief

    January 1, 2025

    World Rugby chief executive Alan Gilpin has insisted that talk of a breakaway franchise competition is not a distraction, stating that any investment talk is “fantastic”. Reports have circled of a LIV Golf-style breakaway in rugby union with both private equity and sovereign wealth backers, to various degrees. Details of the supposed competition, which some [...]

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