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      Sydney Sweeney Novig ad backlash shows how much women’s sport has changed

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      Sydney Sweeney Novig ad backlash shows how much women’s sport has changed

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Sport Business

  • Jos Buttler: Ben Stokes one-day U-turn is ‘incredible boost’ for World Cup

    August 24, 2023

    England captain Jos Buttler has hailed the return of Ben Stokes to the one-day international set-up as an “incredible boost” for the team’s looming World Cup defence. Test skipper Stokes came out of his self-imposed ODI exile last week, a year after deciding he could no longer play in all three formats of cricket. He [...]

  • Liverpool set to lose millions after Anfield redevelopers cease trading

    August 23, 2023

    Liverpool chiefs admit they do not know when the redevelopment of their Anfield Stadium will be completed after constructors the Buckingham Group ceased trading and filed a notice to appoint administrators. An £80m upgrade to the club’s Anfield Road Stand which is due to increase capacity to 61,000 had already been hit by delays when [...]

  • Men’s tennis pros to get minimum wage under ‘game-changing’ ATP Tour scheme

    August 23, 2023

    ATP Tour chiefs have hailed a “game-changing” new initiative that will guarantee minimum earnings of $75,000 (£59,320) for male tennis players in the top 250 of the world rankings. The Baseline scheme is designed to ensure professionals below the game’s biggest earners can cover the costs of travelling to tournaments and hiring coaches and physios. [...]

  • PGA Tour: Talks with Saudi Arabia’s PIF to unify men’s golf continuing ‘urgently’

    August 22, 2023

    PGA Tour chief Jay Monahan has played down concerns over the progress of its deal to unite with LIV Golf and Europe’s DP World Tour, insisting negotiations with Saudi Arabia’s Public Investment Fund continue to advance with “intensity and urgency”.  Eleven weeks after all parties made the shock announcement that they had agreed a framework [...]

  • Why Harry Kane’s lifetime contract with Skechers is no average football boot deal

    August 22, 2023

    “Own it, own who you are and own what you want to achieve.” That was the main message that Harry Kane wanted fans to take when announcing his lifetime partnership with Skechers, as the footwear company joined the likes of Castore as disruptors in a sportswear sector long dominated by Adidas, Nike and Puma. The [...]

  • England World Cup final defeat smashes UK TV audience records for women’s football

    August 21, 2023

    England’s World Cup final with Spain on Sunday smashed UK TV audience records for a women’s football match, despite an early kick-off and the Lionesses missing out on the trophy. The nail-biting 1-0 defeat attracted an average audience of 13.3m watching on live television, with both BBC One and ITV broadcasting the match from Australia.  [...]

  • Manchester United to let Mason Greenwood leave after backlash over possible return

    August 21, 2023

    Manchester United have reached agreement with Mason Greenwood to leave the club after concluding an investigation into claims of attempted rape and assault. England striker Greenwood was suspended by the Premier League club in January 2022 after images and video relating to the alleged victim emerged online.  Prosecutors dropped the case earlier this year after [...]

  • Nike still won’t sell England goalkeeper shirt despite Mary Earps’ World Cup heroics

    August 21, 2023

    Nike has resisted calls to put an England goalkeeper shirt on sale in the near future despite Mary Earps and the Lionesses’ success in reaching the Women’s World Cup final. The sportswear giant has attracted criticism from fans and players for not producing a replica of Earps’s kit following her World Cup heroics, despite selling [...]

  • Lionesses shirt sales surge 700 per cent ahead of Women’s World Cup final

    August 17, 2023

    The Lionesses’ success at the Women’s World Cup has seen sales on England shirts and other merchandise rocket by more than 700 per cent, new consumer data has revealed. Online sales soared by 710 per cent above average daily levels on Wednesday in the aftermath of England’s 3-1 semi-final victory over Australia, according to figures [...]

  • Bundesliga chiefs revive private equity talk in bid to keep up with Premier League

    August 17, 2023

    German football chiefs insist they remain open to investment from private equity firms despite Bundesliga clubs previously resisting similar moves.  The league’s co-chief executive Marc Lenz said they would continue talks with the teams aimed at growing the German top flight, which is one of Europe’s so-called Big Five. “The discussions were stopped in May [...]

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