The Week in Sportbiz: Rugby fans in ticket rush for Lions’ Japanese Test, plus Uefa’s Euro 2020 delay silver lining October 22, 2020 Demand for attending live sport remains very strong in the time of coronavirus, if the British and Irish Lions are anything to go by. Some 35,000 rugby fans have already registered interest in tickets for next July’s home Test against Japan, which was only announced yesterday, City A.M. has learned. That means Murrayfield’s 67,000 seats [...]
Sportswear giant Adidas ‘mulls Reebok sale’ October 22, 2020 German sportswear company Adidas is planning to sell its Reebok division, Germany's manager magazine reported today.
Here’s why sport is still a good bet in a recession October 19, 2020 There has been a re-awakening. Have you felt it? If you haven’t quite felt it, you’ll have certainly seen the force with which live sport returned to our screens as professional leagues worked hard to piece together a schedule to meet fans’ desire for relative normality. And boy was the audience growing impatient for it. [...]