Why sport fans got bored of influencers and forced brands into a mind shift Sport Business Are we a sport generation that loves influencers or hates them? Jack Moriarty looks at how brands have changed their approach Sport has never just been about who wins and who loses. For fans, it’s a vehicle that allows them to escape from their everyday lives and connect with something deeper. That Saturday afternoon on [...]
Could Burnham be the answer to free-to-air sport for all? Sport Business With Andy Burnham set to be the next Prime Minister, Alan Sendorek assesses how his approach to broadcasting sport may differ from Sir Keir Starmer’s. Sir Keir Starmer – the country’s most powerful Arsenal fan – last month joined the Football Supporters Association in calling on TNT Sports to make the Champions League final available [...]
World Cup office sweepstakes could leave employers facing legal red cards Legal With the World Cup set to kick off on Thursday, many offices across the City will be gearing up to offer employees the chance to participate in competitions – known as sweepstakes – to place informal bets on who might win. Sweepstakes involve participants paying a fee into a cash pot and being randomly assigned [...]
Padel craze drives demand for industrial property June 10, 2026 Padel operators have leased out more than one million square feet of industrial space in the last 18 months, as the UK’s newest sports craze takes over the country’s warehouses. The volume of square feet snapped up for Britain’s fastest-growing racquet sport in the past year and a half is almost seven times that in [...]
The Turnover: City AM’s sport business newsletter May 28, 2026 The business of sport desk at City AM have for five months now been firing off a newsletter into the inboxes of subscribers. The Turnover takes a look at what really matters each week in the world of sport business. Who is buying what? Who owns this and that? Where is the money? The Turnover [...]
ITV and BBC staples part of sport radio station backed by Zac Goldsmith April 9, 2026 ITV and BBC staples Mark Pougatch and Sonja McLaughlan are part of the sports radio station backed by a multi-million pound investment by Tory peer Zac Goldsmith. Goldsmith and his brother, Ben, are major investors in Track Radio, which will launch next month. ITV Sport regular Pougatch and BBC Six Nations specialist McLaughlan have been [...]
Football clubs are starting to build out their legal benches April 9, 2026 As they say, if you love what you do, you will never work a day in your life. With the popularity of sports ever-growing, it is no surprise that lawyers are flooding into legal work involving sports. Even the driest M&A deal can be a little more exciting when it involves deals for your favourite [...]
Sportl: the pay-as-you-go gym app sprinting into the capital March 10, 2026 When they worked at the Bank of England, Matthew Austin and Ryan Lovelock understood the frustration of finding time for the gym. Sneaking out for a lunchtime sesh or scrambling to leave work on time for an evening class is a familiar challenge for fitness-focused city workers. Austin said: “We were kind of here, there [...]
Treasury ignored DCMS gambling tax hike concerns before Budget raid March 6, 2026 Whitehall raised questions about the amount of money a gambling levy could raise before Chancellor Rachel Reeves pushed ahead with tax hikes in the Autumn Budget. A Freedom of Information request seen by City AM shows analysis by the Department of Culture, Media and Sport in response to proposals by the Social Market Foundation and [...]
Exclusive: ‘Punchy’ £2.5m crowdfund to value Kane-backed Reflo at £25m March 5, 2026 A “punchy” £2.5m crowdfunding round launched by Reflo, the apparel brand backed by footballers Harry Kane and Phil Jones, will value the sustainable sportswear firm at £25m, co-founder Rory MacFadyen has told City AM. The brand, which boasts the likes of England striker Kane and Formula 1 team Williams within its client roster, has announced [...]