World Cup brand deals score David Beckham £39m payout
David Beckham has taken a £38.9m payout from his personal business empire after World Cup brand deals drove record income for the former English football captain.
DRJB Holdings, the company which represents Beckham’s business activities, posted a 20 per cent uplift in revenue to $110.5m (£84m) in 2025, as profit nearly doubled to $66m (£50m).
The former Manchester United player snapped up new brand deals with McDonald’s, PepsiCo Lay’s and US telecoms firm Verizon during the summer’s FIFA World Cup.
This follows Beckham’s multi-year partnership with Bank of America last year. As part of the deal, he serves as the long-term ambassador for the bank’s ‘Sports with Us’ programme and played a major role in its presence at the World Cup.
Over the past year, Beckham also continued his work with beer firm Stella Artois, starring in a campaign alongside actor Theo James to promote Guy Ritchie’s Netflix show The Gentlemen.
DRJB Holdings also pointed to Beckham’s recent achievements, including a star on the Hollywood Walk of Fame and a knighthood for his services to sport and charity.
Beckham ‘one of world’s biggest brands’
New York-based media company, Authentic Brands Group, bought a controlling stake in DRJB Holdings for about £200m in 2022.
Corey Salter, Authentic’s chief executive of entertainment, said: “The recent financial performance has again demonstrated why David Beckham is one of the most powerful global brands in sport, lifestyle, entertainment and much more.
“It’s been an outstanding year, from new partnerships to important philanthropic campaigns and overall brand growth.
“What these results show is that behind the Beckham brand is a strong and highly effective team within Authentic, set up with the financial discipline and strong fundamentals to continue to grow profitably through 2026 and beyond,” he added.
Beckham co-owns Inter Miami CF, the US football club which is captained by Argentinian World Cup winner Lionel Messi. In April, Inter Miami opened its new 26,700-seat stadium at Miami Freedom Park.
Beckham’s wife, former Spice Girl popstar Victoria, is also known for her business interests, and this month hailed her company’s first pre-tax profit. Earlier in September, it emerged that Beckham is owed £350,000 by Harvey Nichols, the luxury department store that Mike Ashley’s Frasers Group bought out of administration.