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world cup 2026

  • Domino’s Pizza loses pace after World Cup rush

    Hospitality

    Sales growth at Domino’s Pizza has slowed in recent months, as the takeaway giant struggled to extend the boost in takings it enjoyed during the World Cup this summer. The London-listed firm posted sales growth of 2.3 per cent in the three months to the end of September, slowed from 5.2 and 4.5 per cent [...]

  • Marstons shares soar as pub firm bets on sports bars

    Hospitality

    Shares in Marstons soared on Tuesday after the hospitality firm said it would ramp up efforts to convert more than 100 of its pubs into sports bars.  The London-listed pub company said its new “Grandstand” format, which offers big screens and match-based food and drink offers, has been its “standout” performer this year.  The World [...]

    Football fans in a pub cheering with England flags, inflatable sticks, and drinks, watching a World Cup game.
  • Premier League gets US broadcast bounce after World Cup

    Sport Business

    The Premier League has received a US-shaped broadcast bounce with the World Cup inspiring Stateside viewership of the English top flight. Premier League viewership among adults aged 18-34 is up 20 per cent compared to last season, with Tottenham Hotspur’s struggles featuring in three of the top six Stateside broadcasts. The data, from sponsorship analytics [...]

    Newcastle United player Osula celebrating a goal on the pitch with arms raised, a cameraman nearby.
  • World Cup brand deals score David Beckham £39m payout

    September 25, 2026

    David Beckham has taken a £38.9m payout from his personal business empire after World Cup brand deals drove record income for the former English football captain.  DRJB Holdings, the company which represents Beckham’s business activities, posted a 20 per cent uplift in revenue to $110.5m (£84m) in 2025, as profit nearly doubled to $66m (£50m).  [...]

  • Lego builds record sales on World Cup and F1 fever

    August 25, 2026

    Lego has posted record first-half sales as its World Cup and Formula 1 ranges helped extend a red-hot run for the toymaking giant. The Danish firm saw revenue grow by 21 per cent to 41.9bn Danish kroner (£4.8bn) in the six months to June, while pre-tax profit jumped by a third to 11.3bn Danish kroner [...]

  • World Cup leads UK spending boost as confidence rebounds

    August 11, 2026

    Consumer spending across the UK jumped in July as Brits’ splurged on a summer of sport and sunshine, fresh data from Barclays has shown. Card spending jumped two per cent to its highest level in 12 months following a surge in transactions at pubs, bars and clubs during England’s World Cup run. Overall hospitality and [...]

  • Domino’s battles for slice of fried chicken market as revenue jumps

    August 4, 2026

    Domino’s has scored a World Cup boost from its bet on fried chicken, as the recovering pizza delivery chain looks to draw in new customers. The FTSE 250 pizza chain said the World Cup and its new ‘Chick’n’dip’ range drove a six per cent jump in revenue to £825m in the six months to June, [...]

  • Sports hospitality has never been this good – but which sport does it best?

    July 13, 2026  |  Sponsored

    It’s impossible to start this column without a mention of England and the World Cup. It felt like interest levels were low at the start of the tournament but England’s heroic performance in Mexico and their nervy win against Norway has got the whole country behind them. Will football finally be coming home? One thing’s [...]

  • Pubs to pour five million extra pints during England v Norway World Cup clash

    July 10, 2026

    Pubs are set to score their biggest boost yet for the World Cup when they pour more than five million extra pints during England’s game against Norway this Saturday. As many as 5.5m more pints will be served to thirsty England fans while the Three Lions face off in the quarter final in Miami, bringing [...]

  • It’s coming home… Where to watch the England World Cup Quarter Final

    July 7, 2026

    The England World Cup match is at 10PM this Saturday and plenty of London venues are already promoting packages, with booking strongly advised. It’s an easier, more sociable time to watch the football this time around – so book before the end of the week to secure tables. Fan activity is said to be so [...]

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