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world cup 2026

  • Lego builds record sales on World Cup and F1 fever

    Retail

    Lego has posted record first-half sales as its World Cup and Formula 1 ranges helped extend a red-hot run for the toymaking giant. The Danish firm saw revenue grow by 21 per cent to 41.9bn Danish kroner (£4.8bn) in the six months to June, while pre-tax profit jumped by a third to 11.3bn Danish kroner [...]

    Young man in a blue sweater assembling a black and orange Lego McLaren Formula 1 race car model
  • World Cup leads UK spending boost as confidence rebounds

    Banking

    Consumer spending across the UK jumped in July as Brits’ splurged on a summer of sport and sunshine, fresh data from Barclays has shown. Card spending jumped two per cent to its highest level in 12 months following a surge in transactions at pubs, bars and clubs during England’s World Cup run. Overall hospitality and [...]

    Excited crowd celebrating, a man in an England jersey cheers with arms raised and beer splashing from a cup.
  • Domino’s battles for slice of fried chicken market as revenue jumps

    Retail

    Domino’s has scored a World Cup boost from its bet on fried chicken, as the recovering pizza delivery chain looks to draw in new customers. The FTSE 250 pizza chain said the World Cup and its new ‘Chick’n’dip’ range drove a six per cent jump in revenue to £825m in the six months to June, [...]

    Dominos chicken pesto pizza, sliced, with red onion, bell peppers, and melted cheese on a dark background.
  • Sports hospitality has never been this good – but which sport does it best?

    July 13, 2026  |  Sponsored

    It’s impossible to start this column without a mention of England and the World Cup. It felt like interest levels were low at the start of the tournament but England’s heroic performance in Mexico and their nervy win against Norway has got the whole country behind them. Will football finally be coming home? One thing’s [...]

  • Pubs to pour five million extra pints during England v Norway World Cup clash

    July 10, 2026

    Pubs are set to score their biggest boost yet for the World Cup when they pour more than five million extra pints during England’s game against Norway this Saturday. As many as 5.5m more pints will be served to thirsty England fans while the Three Lions face off in the quarter final in Miami, bringing [...]

  • It’s coming home… Where to watch the England World Cup Quarter Final

    July 7, 2026

    The England World Cup match is at 10PM this Saturday and plenty of London venues are already promoting packages, with booking strongly advised. It’s an easier, more sociable time to watch the football this time around – so book before the end of the week to secure tables. Fan activity is said to be so [...]

  • Young’s pubs score World Cup trading boost

    July 7, 2026

    Young’s has seen a surge in trading as a result of England’s success so far in the World Cup, the pub operator said.  The FTSE-listed hospitality firm said its nine per cent jump in revenue in the last 14 weeks was in part driven by the initial stages of the World Cup, where England has [...]

  • No Wales? No problem: Why I travelled to the World Cup even though my team weren’t there

    July 7, 2026

    He bought tickets to see Wales play in the World Cup before they lost their place. Can Gav Murphy find solace in California despite the lack of his beloved national team? Despite everyone and everything – we are still here!” The words of the Welsh football team’s unofficial anthem, Yma o Hyd, rang out around [...]

  • Pubs toast England World Cup victory over Mexico

    July 6, 2026

    British pubs served more than six million pints during England’s World Cup victory against Mexico in the early hours of Monday morning. The UK’s hospitality sector was handed a boost after the government decided to allow pubs to stay open until 5am, having initially extended licensing hours until only 1am.  The country’s pubs made the [...]

  • World Cup: Boost for pubs as Brits set to buy 1m pints during England vs Mexico 

    July 4, 2026

    Brits are poised to buy one million extra pints throughout the England and Mexico’s World Cup showdown, in what is set to be the one of the booziest Sunday nights the country has ever seen. The fixture in Mexico City – which will kick off at 1am BST – is expected to spark a major [...]

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