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World Cup

  • Domino’s battles for slice of fried chicken market as revenue jumps

    Retail

    Domino’s has scored a World Cup boost from its bet on fried chicken, as the recovering pizza delivery chain looks to draw in new customers. The FTSE 250 pizza chain said the World Cup and its new ‘Chick’n’dip’ range drove a six per cent jump in revenue to £825m in the six months to June, [...]

    Dominos chicken pesto pizza, sliced, with red onion, bell peppers, and melted cheese on a dark background.
  • Meet the top lawyer challenging Gianni Infantino’s Fifa power play

    Law

    Uefa has enlisted a leading US white-collar expert as legal tensions escalate over Gianni Infantino’s unsuccessful Fifa World Cup sell-off. US legal giant Dechert’s former Chair, Andrew Levander, has been nabbed by the European body, which informed Zurich-headquartered Fifa his client was “actively considering legal action, arbitration, and/or regulatory complaints”. Fifa has promised that raising [...]

    Gianni Infantino, FIFA President, waves to a crowd with a blue and gold patterned background
  • Burnham says Infantino ‘wrong man’ to lead Fifa as Brits back World Cup boycott plans

    Sport Business

    Prime Minister Andy Burnham has said Gianni Infantino is the “wrong man” to lead Fifa as Brits back Uefa plans to boycott the next World Cup. The football-loving Prime Minister told reporters in Sheffield on Friday that Fifa’s plans to sell of stakes in the World Cup to private investors, spearheaded by Infantino, “was an [...]

    Andy Burnham speaking at a podium with microphones, gesturing with his hands, crowd in background
  • Fifa want to sell the family silver but should World Rugby do the same?

    July 31, 2026

    Selling stakes in commercial entities is like selling the family silver. So should World Rugby copy Fifa? Selling stakes in commercial entities – much like Fifa announced it wanted to do with the World Cup – is like selling the family silver. Global tournaments are pillars of sports with revenues and reach that soar during [...]

  • UK government backs British business to get slice of £33bn in Morocco World Cup contracts

    July 30, 2026

    British businesses hoping to get in on £33bn worth of World Cup contracts in Morocco have been boosted by government backing. The Foreign Office is aiming to help British firms get a piece of the construction cake as a number of projects ramp up in North Africa ahead of the next Fifa World Cup, which [...]

  • Adidas shares plunge after hike in World Cup marketing spend

    July 30, 2026

    Adidas shares sank this morning after the sportswear behemoth missed quarterly profit expectations amid a hike in World Cup marketing spend. Shares in the German firm opened more than 15 per cent down after missing second quarter profit expectations. The dent came despite revenues rising 14 per cent to £5.7bn but the firm maintained its [...]

  • Investors – and fans – should welcome Fifa’s $20 billion World Cup stake sale

    July 29, 2026

    Ignore the outcry, Fifa’s plans to sell a minority stake in the World Cup will make international football more transparent and accountable and raise huge sums to develop the game, says Chad Teixeira Football’s governing bodies agree on almost nothing, so when UEFA announces that the World Cup “isn’t Fifas to sell”, it’s worth asking [...]

  • Rolex made a surprise appearance at the World Cup

    July 21, 2026

    Argentine midfielder Landro Paredes’ brawl with Spanish defender Eric Garcia in Sunday’s World Cup final showed exactly why fine timepieces are kept off the pitch. In horological terms, all eyes were on the stands, with Spanish tennis world number one Carlos Alcaraz sporting his 2012 Rolex Cosmograph Daytona Rainbow. He blagged his way onto the [...]

  • Did this World Cup have too much of Sir David Beckham?

    July 18, 2026

    Graham McKenna assesses whether David Beckham proves this World Cup had too much celebrity As the curtain starts to fall on another World Cup, a lot of conversation around this year’s tournament hasn’t been about the football itself, but the business surrounding it. The introduction of mandatory hydration breaks sparked plenty of debate, with many [...]

  • The real winner of the Fifa World Cup? Beer

    July 17, 2026

    Whatever happens in Sunday’s final, one World Cup winner is already clear: beer. For generations, football fans around the world have gathered at their local, celebrating victories and consoling one another after defeats with a pint in hand. Beer does not simply accompany football, it transforms watching a match into a shared experience.  This summer’s [...]

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