Advertising at World Cup: Levi’s genius, hydration breaks and dodging rules Sport Business This World Cup, now well under way, has been dominated not only by the action on the pitch but how much brands are spending off it. An estimated $10bn is being splurged by some of the world’s most recognisable organisations on adverts and campaigns, while some firms are milking the World Cup for free advertising [...]
High streets score big after England World Cup win Retail British retailers are celebrating England’s opening World Cup victory after football fever boosted high street footfall. High street retailers scored an 8.6 per cent increase in footfall, with overall footfall across all UK retail destinations up 4.2 per cent, new data from property tech firm MRI Software has revealed High streets became busier during the [...]
Why Williams sisters return to SW19 is a win for Wimbledon brand Sport Business Sarah Hartwell explains why the return of the Williams Sisters to Wimbledon is already a win Competition for the sport headlines is fierce in a World Cup summer, but the news that the Williams sisters will be returning to play in the doubles this year at Wimbledon temporarily took eyes off the football. But why? [...]
Politics and football have more in common than you think June 18, 2026 If politics is showbiz for ugly people, it might also be seen as sport for the unathletic. It often carries the same partisanship, the obsession with obscure statistics, and the familiar pattern of renewed hope, only to be dampened by reality, says John Oxley By the time you read things, two things will have happened [...]
Hydration breaks: World Cup ad cost could eclipse Super Bowl’s $7m price tag June 17, 2026 Ads during hydration breaks at the Fifa World Cup final could cost more than a Super Bowl commercial, according to one of the world’s biggest advertising groups. This year’s World Cup in North America and Mexico has introduced a drinks break during each half of football, effectively cutting the game into quarters, like many US [...]
Brits urged to back UK pubs during World Cup amid booking surge June 16, 2026 Brits have been urged to support their World Cup team by getting down to the local pub amid a four-fold increase in bookings for England games. The UK hospitality sector is set for a 42 per cent sales boost across the group stages of the World Cup – with kick-off times in the US, Canada [...]
House price slump blamed on World Cup and heatwave June 15, 2026 House prices made a surprise drop in June because Brits are too busy watching the World Cup to move home, Rightmove has said. The average UK house price dropped by 0.6 per cent to £376,191 this month, according to the property portal, marking the biggest June fall in 14 years. Rightmove said this “unusual” slump [...]
Can football conquer the US? Why culture is key this World Cup June 14, 2026 Dame Heather Rabbatts DBE discusses why culture is key to football conquering the US after the World Cup Football has been a pivotal part of British culture for decades, but the last month alone has seen the drama of the Premier League climax, the success of Crystal Palace and Aston Villa in Europe and the [...]
BGC boss warns tech giants over black market ads ahead of World Cup betting surge June 12, 2026 The boss of Britain’s gambling trade body has urged major tech platforms to crack down on illegal betting adverts ahead of what is expected to be the biggest World Cup for gambling in history. In an open letter seen by City AM, Betting and Gaming Council (BGC) chief executive Grainne Hurst warned that black market [...]
World Cup: Third of fan visas from non-European countries are being rejected June 11, 2026 A third of World Cup fan visas from non-European countries are being rejected with Iran and Senegal hit the hardest, research has found. The United States, which is hosting 78 of the World Cup’s 104 matches, has refused 74 per cent of visas from Senegalese applicants and 61 per cent of Iranian submissions. These are [...]