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World Cup

  • Pubs toast England World Cup victory over Mexico

    July 6, 2026

    British pubs served more than six million pints during England’s World Cup victory against Mexico in the early hours of Monday morning. The UK’s hospitality sector was handed a boost after the government decided to allow pubs to stay open until 5am, having initially extended licensing hours until only 1am.  The country’s pubs made the [...]

  • England World Cup final run could see Brits spend extra £250m

    July 6, 2026

    A run to the Fifa World Cup final could see England fans generate an extra £250m in retail and home-viewing spend. Data from Novuna Finance shared with City AM suggests that the nation could spend an additional £75m-£150m should Thomas Tuchel’s England side go on a knockout run, while reaching the coveted final – later [...]

  • Tickets for England World Cup quarter vs Norway on sale for $8m

    July 6, 2026

    Tickets for England’s Fifa World Cup quarter-final are on sale for $8m as fans look to snap up a spot for the last eight tie in Miami. England posted one of their greatest ever World Cup victories on Monday, beating Mexico 3-2 at the Azteca Stadium in the co-host’s capital. And they’ve been rewarded with [...]

  • World Cup gives London restaurants and retailers Deliveroo boost

    July 5, 2026

    England’s World Cup campaign has delivered a boost for restaurants and retailers across London, with new Deliveroo data showing a sharp increase in orders during the Three Lions’ group-stage matches. Exclusive figures shared with City AM show BBQ orders more than doubled across the capital during England’s matches against Croatia, Ghana and Panama, while picnic-related [...]

  • World Cup: Boost for pubs as Brits set to buy 1m pints during England vs Mexico 

    July 4, 2026

    Brits are poised to buy one million extra pints throughout the England and Mexico’s World Cup showdown, in what is set to be the one of the booziest Sunday nights the country has ever seen. The fixture in Mexico City – which will kick off at 1am BST – is expected to spark a major [...]

  • World Cup boost fails to land UK services sector on front foot

    July 3, 2026

    A World Cup boost failed to drag the UK’s services sector to growth last month after it recorded its fastest rate of decline in three-and-a-half years as businesses braced for the Andy Burnham coronation. The latest Purchasing Managers Index (PMI) from S&P Global showed a reading of 48.8 in June, falling from 49.3 in May.  [...]

  • Cruyff turn: Starmer allows pubs to stay open for England World Cup game

    July 2, 2026

    Sir Keir Starmer has performed a Cruyff turn as he announced that pubs would be able to stay open until 5am for England’s game against Mexico on late Sunday night. Before the change in policy, pubs were set to be forced to kick punters out at half time in the early hours of Monday morning. [...]

  • Pull an all-nighter for the 1AM England World Cup game at these London pubs

    July 2, 2026

    After a nail-biting game last night Londoners are preparing to watch this weekend’s England World Cup fixture, although the kick off is at the rather unconventional time of 1AM on Monday morning. If you’re staying up on Sunday night into Monday morning to watch the game, there are plenty of options for places to book. [...]

  • Unilever chief on how to activate 35 brands at the Fifa World Cup

    June 30, 2026

    With the World Cup a sponsor’s heaven, Matt Hardy asks Unilever how the FMCG behemoth activates 35 brands amid a need to be noticed. A number of the brand campaigns at this Fifa World Cup have been sublime, others have fallen a little flat. Activating at a tournament watched by billions across nearly 200 countries [...]

  • World Cup: How brands will activate as the knockouts begin

    June 27, 2026

    Most eyes will be firmly fixed on the pitch as the World Cup enters the knockout phase next week. But for the discerning observer, there is another contest playing out in the background: what are the sponsors up to? With marketing and sponsorship deals related to the World Cup reported to generate between $2.5bn and [...]

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