Fifa want to sell the family silver but should World Rugby do the same? July 31, 2026 Selling stakes in commercial entities is like selling the family silver. So should World Rugby copy Fifa? Selling stakes in commercial entities – much like Fifa announced it wanted to do with the World Cup – is like selling the family silver. Global tournaments are pillars of sports with revenues and reach that soar during [...]
UK government backs British business to get slice of £33bn in Morocco World Cup contracts July 30, 2026 British businesses hoping to get in on £33bn worth of World Cup contracts in Morocco have been boosted by government backing. The Foreign Office is aiming to help British firms get a piece of the construction cake as a number of projects ramp up in North Africa ahead of the next Fifa World Cup, which [...]
Adidas shares plunge after hike in World Cup marketing spend July 30, 2026 Adidas shares sank this morning after the sportswear behemoth missed quarterly profit expectations amid a hike in World Cup marketing spend. Shares in the German firm opened more than 15 per cent down after missing second quarter profit expectations. The dent came despite revenues rising 14 per cent to £5.7bn but the firm maintained its [...]
Investors – and fans – should welcome Fifa’s $20 billion World Cup stake sale July 29, 2026 Ignore the outcry, Fifa’s plans to sell a minority stake in the World Cup will make international football more transparent and accountable and raise huge sums to develop the game, says Chad Teixeira Football’s governing bodies agree on almost nothing, so when UEFA announces that the World Cup “isn’t Fifas to sell”, it’s worth asking [...]
Rolex made a surprise appearance at the World Cup July 21, 2026 Argentine midfielder Landro Paredes’ brawl with Spanish defender Eric Garcia in Sunday’s World Cup final showed exactly why fine timepieces are kept off the pitch. In horological terms, all eyes were on the stands, with Spanish tennis world number one Carlos Alcaraz sporting his 2012 Rolex Cosmograph Daytona Rainbow. He blagged his way onto the [...]
Did this World Cup have too much of Sir David Beckham? July 18, 2026 Graham McKenna assesses whether David Beckham proves this World Cup had too much celebrity As the curtain starts to fall on another World Cup, a lot of conversation around this year’s tournament hasn’t been about the football itself, but the business surrounding it. The introduction of mandatory hydration breaks sparked plenty of debate, with many [...]
The real winner of the Fifa World Cup? Beer July 17, 2026 Whatever happens in Sunday’s final, one World Cup winner is already clear: beer. For generations, football fans around the world have gathered at their local, celebrating victories and consoling one another after defeats with a pint in hand. Beer does not simply accompany football, it transforms watching a match into a shared experience. This summer’s [...]
Over 1,000 World Cup final tickets unsold as resale site demands $2.3m July 17, 2026 Over 1,000 tickets remain unsold for the World Cup final on Fifa’s resale site as some prices reach $2.3m. Spain will take on Argentina on Sunday at New Jersey’s 82,500-capacity MetLife Stadium – known during this tournament as the New York New Jersey Stadium – in the World Cup final as the 104th and final [...]
What can the Rugby World Cup learn from US nailing of Fifa World Cup? July 17, 2026 With a United States Rugby World Cup just five years away, Ollie Phillips asks what can the sport learn from the Fifa World Cup. Sitting here in the UK looking across the Atlantic to a World Cup mainly staged in the United States, it is difficult not to get just a little bit excited about [...]
England semi pulls in 24m on BBC but falls short of Euros final July 16, 2026 BBC coverage of England getting dumped out of the World Cup broke 2026 records but fell short of other football matches in historical rankings. Around 24m watched Argentina’s late 2-1 win in Atlanta, making the match the most-watched live television moment of the year. The broadcast averaged 22.1m viewers on the BBC with the channel’s [...]