World Cup brand deals score David Beckham £39m payout Retail David Beckham has taken a £38.9m payout from his personal business empire after World Cup brand deals drove record income for the former English football captain. DRJB Holdings, the company which represents Beckham’s business activities, posted a 20 per cent uplift in revenue to $110.5m (£84m) in 2025, as profit nearly doubled to $66m (£50m). [...]
Did this World Cup have too much of Sir David Beckham? Sport Business Graham McKenna assesses whether David Beckham proves this World Cup had too much celebrity As the curtain starts to fall on another World Cup, a lot of conversation around this year’s tournament hasn’t been about the football itself, but the business surrounding it. The introduction of mandatory hydration breaks sparked plenty of debate, with many [...]