Dubai real estate firm to sponsor Chelsea for rest of season April 30, 2025 Chelsea have announced major Dubai-based firm Damac Properties as its front-of-shirt sponsor for the remainder of the season. The deal will see the UAE brand on the Stamford Bridge team’s shirts from tomorrow evening, when the Blues take on Djurgarden in the Europa Conference League in Sweden. But the deal will conclude at the end [...]
Vodafone axe Emma Raducanu from £3m-per-year deal, reports April 14, 2025 British tennis player Emma Raducanu has reportedly been axed from her £3m-per-year partnership with telecoms giant Vodafone. She had signed the deal in 2021 after becoming the first British woman since Virginia Wade in 1977 to win one of the four major tennis grand slams. Having claimed victory over Leylah Fernandez at Flushing Meadows at [...]
Kohli set for switch from Puma to Indian firm Agilitas April 14, 2025 India cricket superstar Virat Kohli has reportedly swapped sportswear giant Puma for startup Agilitas. Reports out of India suggest Kohli has invested in the Indian start up, whose founders include former Puma executive Atul Bajaj and Abhishek Ganguly, as part of the deal. The as yet not fully launched Bengaluru firm were able to lure [...]
Exclusive: Hundred franchises could do own sponsorship deals April 2, 2025 Teams in the Hundred could soon be allowed to negotiate their own front-of-shirt sponsorship deals, as the England and Wales Cricket Board, counties and prospective investors finalise the sale process. The ECB struck deals to sell 49 per cent stakes in the eight Hundred franchises to a variety of international investors earlier this year in [...]
Global women’s sport set to hit £2bn in revenues in 2025 March 18, 2025 Global revenues across women’s elite sport will reach nearly £2bn in 2025, according to Deloitte. Basketball and football continue to lead growth across the sector – combined revenues from the whole of women’s sport are set to rise by over 240 per cent in just four years. The report backs up the “growth mode” storyline [...]
The British Motorsport Valley businessman taking Formula 1 by storm March 12, 2025 Have you watched a McLaren going around a Formula 1 track in recent seasons and thought you’d seen the sponsors changing? Spoiler alert: you have. Much is said about the success of Britain’s Motorsport Valley, an area of the country at the heart of Formula 1 – and wider racing – development, technology and entrepreneurship. [...]
Coca-Cola and Fifa resolve legal spat to continue Club World Cup deal February 21, 2025 Coca-Cola and football governing body Fifa appear to have resolved their legal spat after the soft drinks giant was confirmed as a sponsor for the Club World Cup. Alongside German sports apparel firm Adidas, Coca-Cola opened separate legal cases against Fifa surrounding the sponsorship rights of the Club World Cup. The pair were reportedly unhappy [...]
Sport sponsorship: Best deals, who’s investing and 2025 growth January 5, 2025 As 2025 kicks off, the sports sponsorship landscape is brimming with opportunity. New trends are emerging and the environment is ripe for seasoned sponsors to make bold investments promoting new brand offerings. With Premier League clubs preparing for life after gambling sponsors and athlete-driven media platforms gaining traction, the industry is undergoing a transformation that [...]
Breakaway rugby talks not a ‘distraction’ to Rugby World Cup, says chief January 1, 2025 World Rugby chief executive Alan Gilpin has insisted that talk of a breakaway franchise competition is not a distraction, stating that any investment talk is “fantastic”. Reports have circled of a LIV Golf-style breakaway in rugby union with both private equity and sovereign wealth backers, to various degrees. Details of the supposed competition, which some [...]
FC Barcelona announce new Nike deal worth £1.4bn November 11, 2024 Barcelona have announced a 14-year kit manufacturing deal with Nike worth £1.4bn in what is a record agreement of its kind. Despite murmurs of a fractious relationship between the Catalan club and the American sporting titan the deal will be worth around £105m per season for the LaLiga club. Real Madrid’s deal with Adidas is [...]